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Is Perfecting PPC Campaign Structures Driving You Crazy?

Is Perfecting PPC Campaign Structures Driving You Crazy?

  Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Classroom

The Importance of Rehabilitation in PPC Marketing

The Importance of Rehabilitation in PPC Marketing

Have you ever found yourself staring at PPC campaigns and wonder what else can I do to “move the needle”, especially after countless months of analyzing search queries, A/B Tests and Multivariate Ad Testing? If so, you’re not alone. In fact, its a very common dilemma which requires a vision of simplicity all the way from the birth of the initial launch date. In this post, I will talk about a few ideas to help … Read entire article »

Filed under: Featured, Paid Search in General, PPC Classroom

Essential eBook for all PPC Marketers with Text Ad Writing Fatigue

Essential eBook for all PPC Marketers with Text Ad Writing Fatigue

After doing PPC Marketing for over 10 years, one of the biggest time consuming and exhaustive challenges is writing ad copy for thousands of Text ads, especially within the character limits available. Well, I am pleased to announce a new eBook entitled “Write Ad Copy that Inspires Greatness” written by Elizabeth Marsten, Director of Search Marketing at Portent Interactive is absolutely refreshing and essential for PPC Gurus who need either a refresher course or new … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Classroom

Adwords Account Labels is Cool, But Promotes Poor Campaign Structures?

Adwords Account Labels is Cool, But Promotes Poor Campaign Structures?

Google recently rolled out Adwords Account Labels, which in essence allows advertisers to organize keywords, ads, ad groups and campaigns into custom groupings for fast and easy filtering. It’s a great new “bell and whistle” that can be applied to pretty much anything, however, Google’s visual example is not a good representation of a proper Adgroup structure that is utilized by most PPC Marketers. I am sure this was for visual purposes to explain how … Read entire article »

Filed under: Google Adwords, Paid Search in General, PPC Classroom

PPC Adgroup Expansion & Optimization Tips

PPC Adgroup Expansion & Optimization Tips

In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Classroom

Win a FREE Pass to Pay Per Click Summit | Chicago Nov. 4-5, 2009

Win a FREE Pass to Pay Per Click Summit | Chicago Nov. 4-5, 2009

Attention SemGeek Readers!!! This is your chance to Win a FREE Pass to Pay Per Click Summit, leading Search Marketing Training Event – Chicago Nov. 4-5, 2009 Where to Signup: SIGN-UP for the FREE PPC Summit Contest Contest Deadline: You have until Oct. 20th Winner Notification: Winner will be notified on Oct. 21 About PPC Summit Chicago (Nov. 4-5) This event will connect you with leading Search Marketing experts during two days of hands-on training, power panel … Read entire article »

Filed under: Paid Search in General, PPC Classroom

Big Prizes and Big Names At The 2nd Annual Search Camp Philly Conference

Big Prizes and Big Names At The 2nd Annual Search Camp Philly Conference

SemGeek is excited to announce that this year's 2nd annual Search Camp Philly Conference will not only include Search Marketing Pioneer Mike Grehan, but also a chance for one lucky attendee to win a full one (1) year subscription of Trellian's Keyword Discovery Software (that's worth $600). The SearchCampPhilly Conference will be held on October 3rd & 4th (Sat & Sun) at Temple University, Philadelphia, PA. The two day conference is a very affordable … Read entire article »

Filed under: PPC Classroom, ppc software, SES Conference Coverage

Back to the PPC Classroom | Building Effective Campaign Structures

Back to the PPC Classroom | Building Effective Campaign Structures

In my second post on the "Back to the Classroom" series, I will discuss the importance of understanding and implementing the Campaign Structure Phase of the PPC strategy. This phase is  actually one of the most important ones because it's the end result of all of the hard work done in the research and analysis phase. However, there are many different expert opinions on what makes up an effective campaign and adgroup structure, and the … Read entire article »

Filed under: PPC Classroom

Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship

Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship

In the first installment of SemGeek's new blog series "Back to the PPC Classroom", I will discuss the importance of creating a template'd document which identifies the many detailed phases of the client relationship. This benefits not only the client to show how much work is involved and to reinforce their investment to you, but to also ensure that the PPC marketer continues to perform with a high level of discipline as well as honestly … Read entire article »

Filed under: PPC Classroom