PPC Adgroup Expansion & Optimization Tips
In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Classroom
Win a FREE Pass to Pay Per Click Summit | Chicago Nov. 4-5, 2009
Attention SemGeek Readers!!! This is your chance to Win a FREE Pass to Pay Per Click Summit, leading Search Marketing Training Event – Chicago Nov. 4-5, 2009 Where to Signup: SIGN-UP for the FREE PPC Summit Contest Contest Deadline: You have until Oct. 20th Winner Notification: Winner will be notified on Oct. 21 About PPC Summit Chicago (Nov. 4-5) This event will connect you with leading Search Marketing experts during two days of hands-on training, power panel … Read entire article »
Filed under: Paid Search in General, PPC Classroom
Big Prizes and Big Names At The 2nd Annual Search Camp Philly Conference
SemGeek is excited to announce that this year's 2nd annual Search Camp Philly Conference will not only include Search Marketing Pioneer Mike Grehan, but also a chance for one lucky attendee to win a full one (1) year subscription of Trellian's Keyword Discovery Software (that's worth $600). The SearchCampPhilly Conference will be held on October 3rd & 4th (Sat & Sun) at Temple University, Philadelphia, PA. The two day conference is a very affordable … Read entire article »
Filed under: PPC Classroom, ppc software, SES Conference Coverage
Back to the PPC Classroom | Building Effective Campaign Structures
In my second post on the "Back to the Classroom" series, I will discuss the importance of understanding and implementing the Campaign Structure Phase of the PPC strategy. This phase is actually one of the most important ones because it's the end result of all of the hard work done in the research and analysis phase. However, there are many different expert opinions on what makes up an effective campaign and adgroup structure, and the … Read entire article »
Filed under: PPC Classroom
Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship
In the first installment of SemGeek's new blog series "Back to the PPC Classroom", I will discuss the importance of creating a template'd document which identifies the many detailed phases of the client relationship. This benefits not only the client to show how much work is involved and to reinforce their investment to you, but to also ensure that the PPC marketer continues to perform with a high level of discipline as well as honestly … Read entire article »
Filed under: PPC Classroom
Stay Connected
Recent Comments
- Steven Silkunas on If W. Edwards Deming Were a Search Engine Marketer…
"Interesting, except that Dr. Deming would tell you that PDCA is actually the She…" - Dan Strongin on If W. Edwards Deming Were a Search Engine Marketer…
"An interesting article that should be of help in marketing more effectively. Ano…" - SEM on Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
"While the initial resource cost of statistical process control can be substantia…" - PPC Agency Leeds on The Importance of Storytelling in PPC Marketing
"Great post! I am firmly of the belief that it should always be a human managing …" - Renee on Tips on How to Maximize Lead Quality in PPC Marketing
"I have been mad hunting for some great content around PPC and this surely helped…"
Most commented
- 2008 Wishlist: Universal Adwords Editor for Yahoo Search and MSN AdCenter
- Keyword Research Tip: The "Real Goldmines" Are In Your Content!
- The New Movie "2012" Trailer Tells You To Google For No Apparent Reason!
- The "Echo Boomers" Generation in Search Marketing
- SEO for SEM
- SalesForce And Google Adwords - What You Need To Know
Recent Articles
- Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
- The Importance of Storytelling in PPC Marketing
- If W. Edwards Deming Were a Search Engine Marketer…
- Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization
- Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt
- Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend
Tag Cloud
acquisio adwords adwords interface analytics bing clickequations click equations content network craig danuloff google Google Adwords google adwords software google software landing pages looksmart looksmart.com marketing ny conference paid search pay-per-click ppc ppc agencies ppc conference ppc consultant ppc marketing ppc software ppc strategy ppc tools ppc training san jose conference search conferences search engine strategies searchenginestrategies search marketing sem seo ses sesny ses ny ses san jose sew strategy tv advertising Web Analytics yahoo© 2012