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Google Display Network Is The Focus of Huge Profits for Shareholders

Google Display Network Is The Focus of Huge Profits for Shareholders

Who didn’t see this coming? It’s not surprising that Google’s Display Network Revenue increase by 28% and CPC’s increase by 5% from last year. According to CNBC’s article Google Earnings Blow Past Expectations,  they state “Aggregate paid clicks, which come from ads on Google sites and its AdSense partners, rose 28 percent from a year earlier and the average cost-per-click increased 5 percent from a year earlier. Though, cost-per-click was down sequentially by 5 percent … Read entire article »

Filed under: Google Adwords, PPC Display Advertising

Strategies to Overcome Adwords Image Ad Disapprovals

Strategies to Overcome Adwords Image Ad Disapprovals

One of the “not so sexy” elements of PPC management is the constant tug of war that goes one with Google’s Editorial process with regards to their Display Network Platform. Throughout any given day, we all find new ways to beat the system, or in some cases avoid the dreaded client call where you have the “I know, but it’s Google, not me” conversation. In this short blog post, I have provided some … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Display Advertising

Google Display Advertising Making Bigger Impact on PPC Budgets

Google Display Advertising Making Bigger Impact on PPC Budgets

It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would be an increase in Revenues for the Display Network. We already sort of knew this based on the improvements Google has … Read entire article »

Filed under: PPC Analysis & Case Studies, PPC Display Advertising

Privacy Software Companies Take Aim At Google’s Remarketing Tool

Privacy Software Companies Take Aim At Google’s Remarketing Tool

In the Political World, online privacy has always been a hot topic, especially when it comes to Behavioral Targeting. Today, many companies provide this service, including Google with their own Remarketing Tool. In keeping with this trend of using Cookie Technology to follow everyone around web that will allow advertisers to push Branding and Messaging, I came across a very interesting online interview entitled “Q&A Getting People to Pay for Privacy” by Jennifer Valentino-DeVries on … Read entire article »

Filed under: Featured, Google Adwords, PPC Display Advertising

Google Video Placement Showing Signs of Misguided Misplacement

Google Video Placement Showing Signs of Misguided Misplacement

Throughout the work day, I come across different strategy ideas to try and stimulate new conversions and testing opportunities for my clients. And on days like this, I just have the need to rant a little because what I noticed will make it more difficult for me to sell this strategy. For example, I wanted to provide a new PPC strategy surrounding Display Advertising using Google’s Video Placement through Youtube. Furthermore, the goal was to … Read entire article »

Filed under: Featured, Google Adwords, PPC Display Advertising