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Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »

Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software

Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market

Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market

In a recent post from Google’s Inside Adwords Blog, Google has officially released Call Metrics to all advertisers to the US and Canada regions. This is a significant update to the Adwords Platform because Google is once again taking business away from other Pay-Per-Call companies. Of course with this full release, Google is increasing the costs for this service so they can please their shareholders. However, it’s not so bad for the advertiser because they … Read entire article »

Filed under: Featured, Google Adwords, ppc software

Exclusive Interview With Trellian’s Direct Search Network

Exclusive Interview With Trellian’s Direct Search Network

SemGeek is proud to present an exclusive online interview with the team at Trellian about their New and Exciting Direct Search Network. —————————————————————————————————————————————————– Question #1: Can you tell us a little more about the new Trellian Direct Search Network as well as the benefit it provides for the typical advertiser who is already using Traditional Search Engine Marketing? Answer: The Trellian Direct Search Network is a direct navigation platform. Direct search or direct navigation as most of your audience … Read entire article »

Filed under: Exclusive Interviews, Featured, ppc software

Big Prizes and Big Names At The 2nd Annual Search Camp Philly Conference

Big Prizes and Big Names At The 2nd Annual Search Camp Philly Conference

SemGeek is excited to announce that this year's 2nd annual Search Camp Philly Conference will not only include Search Marketing Pioneer Mike Grehan, but also a chance for one lucky attendee to win a full one (1) year subscription of Trellian's Keyword Discovery Software (that's worth $600). The SearchCampPhilly Conference will be held on October 3rd & 4th (Sat & Sun) at Temple University, Philadelphia, PA. The two day conference is a very affordable … Read entire article »

Filed under: PPC Classroom, ppc software, SES Conference Coverage

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

SemGeek is proud to present an exclusive online interview with Craig Danuloff, Founder and President of ClickEquations. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Craig Danuloff: Craig has been at the forefront of online commerce and marketing since 1994, when he founded iCat Corporation, one of the first ecommerce software companies. He has been profiled in Forbes, featured on CNBC, and … Read entire article »

Filed under: Exclusive Interviews, ppc software, SES Conference Coverage

Exclusive Interview with Larry Kim, WordStream Founder & VP of Product Development

Exclusive Interview with Larry Kim, WordStream Founder & VP of Product Development

SemGeek is proud to present an exclusive online interview with Larry Kim, Founder and VP of Product Development for Wordstream. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Larry Kim: As Founder and VP of Products of WordStream, Larry is responsible for designing the next generation of Keyword Management tools for PPC & SEO. Larry Kim has 8 years experience managing PPC … Read entire article »

Filed under: Exclusive Interviews, ppc software, SES Conference Coverage

Should Google Be Worried About The Plethora Of New PPC Management Software Companies?

I have to ask the question, because all of us PPC Geeks are the #1 target for many of these new software companies who are rolling out software that will "allegedly" make it easier for the typical user or Search Agency. So, with this rush of new services hitting the market, what does Google, think about this SURGE of interest in trying to change the Search Marketing Industry? Here are just a few questions that this SemGeek has been thinking about: Will the Adwords Interface be a secondary means to manage advertising dollars? Would all of this advanced technology, such as intelligent bid management, business rules, etc… put a hurting on their overall Ad revenue? (you know so the cafeteria can keep serving Filet Mignon with Italian Gelato) Since most of the companies … Read entire article »

Filed under: ppc software

Paid Search Becoming A Software Idea Goldmine

Paid Search Becoming A Software Idea Goldmine

As the life cycle of PPC continues to evolve, we are seeing an increased visibility by known and unknown software companies who are building programs to help PPC Marketers "novice and experienced" do their job. Problem: They need to realize that even though automating the PPC process can be beneficial, removing the human element of past experience, creativity and the ability to think "outside the box" can not be altered or automated. Throughout the past … Read entire article »

Filed under: Paid Search in General, ppc software