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If W. Edwards Deming Were a Search Engine Marketer…

If W. Edwards Deming Were a Search Engine Marketer…

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing the right work that adds the most value to your customer. In Paid Search it is easy to get lost … Read entire article »

Filed under: Featured, Featured Articles, Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, Quality, Systems Thinking

Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization

Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization

As the Search Engine Marketing industry continues to grow out of its infancy into a viable and increasingly important part of the overall marketing process, the way those on the front-line manage, measure and analyze has become much more complex and integrated with other marketing channels as well as with other departments within an organization. Using Statistical Process Control is one way to enhance the data analysis function of a search engine marketer and integrate … Read entire article »

Filed under: Paid Search in General, Quality