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Systems, Search, Honeybees and The King Who Inspired Them All

Systems, Search, Honeybees and The King Who Inspired Them All

LAST NIGHT I was watching the award-winning documentary ‘Vanishing of the Bees’ about the global phenomenon of the disappearance of honeybees, also referred to as Colony Collapse Disorder (CCD). The disappearance of honeybees has been suggested that the use of systemic pesticides on monoculture crops is one cause the affect of CCD. At the beginning of the segment in the documentary that dove deeper into this causality was a quote by Dr. Martin Luther King … Read entire article »

Filed under: Display, Google Adwords, Online Strategy, Search Engine Optimization, Systems Thinking

Are PPC Agencies On The Verge Of Extinction?

Are PPC Agencies On The Verge Of Extinction?

There has always been the debate surrounding the benefits and setbacks of going with "In-House" vs. Agency as the best solution to maximize the companies efforts through Search Engine Marketing. However, due to the recent results from SEMPO's second in-house salary survey the report mentions that Salaries for Search Marketing Professionals increased significantly, even considering the lackluster economy that we endured over the past few years. So, in theory, this is a good thing … Read entire article »

Filed under: Online Strategy, Paid Search in General, Search Engine Optimization

URL Canonicalization Fix for GoDaddy Windows IIS Hosting Plans

URL Canonicalization Fix for GoDaddy Windows IIS Hosting Plans

Even though SemGeek is a blog focused mostly on PPC Marketing, I wanted to disclose some important SEO related information for everyone who uses Godaddy hosting for either their websites or client websites. You see, the problem is that Godaddy hosting does not automatically redirect the website url to the WWW (meaning if a person types in http:// it will not automatically redirect to http://www) and that is a BAD thing if you want … Read entire article »

Filed under: Search Engine Optimization