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Adwords Trademark Policy Also Applies to Google Grant Advertisers

Adwords Trademark Policy Also Applies to Google Grant Advertisers

For those who are familiar with the limitations of Google Grants, the fact that Trademark Policies, do in fact, apply as in the mainstream is good to know. As more and more Google Grants are registered and being optimized, the "piggy-backing" game of using other trademark names to drive more traffic begins. Now, obviously this is only effective for the Text Ads and not the keywords, as anyone can bid on the trademarked keyword term. How … Read entire article »

Filed under: Google Adwords, Uncategorized

Happy Holidays and Happy New Year from SemGeek

Happy Holidays and Happy New Year from SemGeek

I would like to wish all of the readers of SemGeek a Terrific Holiday and a Happy New Year. I would also like to thank you for reading and commenting on this blog as it has kept me going and focusing on what matters in Search Marketing. 2008 An Overview:I think in general, this year has been challenging for the Industry. We witnessed the "Real First Online Election" where Search Marketing, Behavioral Marketing, Social Media and … Read entire article »

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Are You The Biggest Search Geek? Prove It and Win a Paid Trip To SMX West

Are You The Biggest Search Geek? Prove It and Win a Paid Trip To SMX West

Ahh, don’t you love when you can show the industry that you truly do not have a life outside of Search Marketing? SemGeek is proud to announce that Marin Software teamed up with Danny Sullivan and SMX to create the Biggest Search Geek Contest, which can be found at www.biggestsearchgeek.com. I AM A SEARCH GEEK, SO TAKE ME TO THE DAMN QUIZ Why should I take the Quiz?It was designed to really put search marketers through the paces and allow … Read entire article »

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Boomers vs. Echo Boomers in Search Marketing

Boomers vs. Echo Boomers in Search Marketing

In a past article that I wrote on SemGeek.com entitled "The "Echo Boomers" Generation in Search Marketing", I wrote about the phenomena about the generations influence in search marketing. So, after a great response from readers I have revised a new article which I intended to dig a little deeper into the subject matter. What Is An Echo Boomer?Echo Boomers, also referred to as Millennial and Generation Y, were born—the majority to Boomer parents—between the late … Read entire article »

Filed under: Google Adwords, Uncategorized

New Blockbuster Movie Uses Social Media to Determine Ending

New Blockbuster Movie Uses Social Media to Determine Ending

Ok folks, we are not surprised that this was bound to happen. Imagine, using the power of social media and interactions of millions to determine the ending of a big, blockbuster movie? Well, it’s happened! Let’s Discuss In a recent Press Release, "Twentieth Century Fox has teamed with Moxie Interactive have create a new application that allows the world to decide who and what will be saved when the earth "stands still."  It’s part of a … Read entire article »

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2008 DreamForce Conference Draws Some Big Names

2008 DreamForce Conference Draws Some Big Names

Ever heard of SalesForce? Well, you should. It’s one of those types of software that has "Changed the World" for many businesses and entrepreneurs. Salesforce can be identified as Software. Oops, sorry it’s kinda like a Product. But it’s also a Service. Well, that’s not exactly correct neither. To solve this identification problem, Salesforce has coined the term "Software as-a-Service". So now you’re wondering who are the big names and why the heck is a … Read entire article »

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Doesn’t A “Twittering” Government Sound A Little Creepy To You?

Doesn’t A “Twittering” Government Sound A Little Creepy To You?

I came across this very interesting blog called Social Butterfly which lists the Twitter Accounts of members of the Presidential and Vice Presidential candidates as well as the Senate, House of Representatives, The White House, Cabinets, etc… At first I was like, "cool", then I thought My Gosh, when someone tells you to write your congressman, does that also mean you can "Twitter Your Congressman." Below is a list of questions that first come to … Read entire article »

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Obama Campaign Getting Smarter with Google Adwords

Obama Campaign Getting Smarter with Google Adwords

In my last post I talked about how John McCain and the Republican party have effectively used Paid Search as a vehicle for attacking Obama and the Democratic Party. However, as the election nears and another round of attacks on Obama’s character by the McCain campaign, Obama is now showing signs of life by defending these attacks and also attacking McCain using a "more subtle" yet effective paid search strategy. Let’s discuss. As the news media … Read entire article »

Filed under: Google Adwords, Uncategorized

McCain and Republicans Turn To Paid Search To Influence Voters

McCain and Republicans Turn To Paid Search To Influence Voters

In a heightened state of Political Polarization amongst McCain vs. Obama, Republicans vs. Democrats, Liberals vs. Conservatives and even Limbaugh vs. Olberman, The political process is getting more and more negative and campaigns are migrating to Paid search to help deliver their attack messages and reputation management strategies to the "American People" (aka. Savvy Web Surfers). In a quick analysis, SemGeek has seen more efforts by the McCain Campaign to use the power of … Read entire article »

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Official SemGeek Apology For Lack of Posts

Official SemGeek Apology For Lack of Posts

Hello all who periodically read my blog. I just want to let you know that I am still alive. I am just trying to survive a very, very busy online political season among other things. I am very excited to announce that in the coming weeks and months, I will have more Exclusive Interviews with some extraordinary people, some in the Political Industry as well as a series of posts on Ad Testing ideas and … Read entire article »

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