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10 Mistakes Startup Companies Should Avoid in PPC Marketing

10 Mistakes Startup Companies Should Avoid in PPC Marketing

Lets face it. When launching a new Startup Company everyone involved is excited and eager to start building their empire. However, many times entrepreneurs get “overwhelmed” when reading blogs or attending marketing conferences which are pushing the latest and greatest in online tools and gadgets that will promise them instant success. Too many times, this approach can be a disaster. In this post, I will discuss at least Ten (10)  instances where Entrepreneurs need to … Read entire article »

Filed under: Conferences, Featured Articles, Online Strategy, Paid Search in General, startups, Web Analytics

The Importance of Storytelling in PPC Marketing

The Importance of Storytelling in PPC Marketing

When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »

Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics

Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers

Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers

Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well, there can be many reasons why the cash register is not ringing that are outside of your PPC efforts, and the … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General, Web Analytics

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a client that we should measure this?“. Google interprets these conversions based on our eyes and not with our clicks? Are they trying to monetize something to keep people spending on the Content Network?  Well, after reading up on this, I … Read entire article »

Filed under: Google Adwords, Paid Search in General, Web Analytics

Exclusive Interview with Bill Mungovan, Senior Director for Omniture SearchCenter

Exclusive Interview with Bill Mungovan, Senior Director for Omniture SearchCenter

SemGeek is proud to present an exclusive online interview with Bill Mungovan, Sr. Director for Omniture SearchCenter. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Bill Mungovan:As Sr. Director, SearchCenter, Bill Mungovan runs day to day operations across the SearchCenter business, including functions in Sales, Marketing, Product, Engineering, Consulting and Client Services. Previously, he helped build the search engine marketing practice at … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage, Web Analytics

What Search Marketing Analysts Could Learn From Sports Analysts

What Search Marketing Analysts Could Learn From Sports Analysts

On the way to work one morning, I was listening to the Philadelphia local Sports Radio Station, WIP SportsRadio, that detailed individual statistics don’t really matter as much as WINS and LOSSES. In fact, some of the radio hosts were animatedly opposed to statistics as a false representation of what they see on the field. They also talked about how statistics do not represent the athletes true skill set or mindset during the game. For … Read entire article »

Filed under: Web Analytics

Google Glitch On Hiding Cost Data From Placement Performance Reports?

Google Glitch On Hiding Cost Data From Placement Performance Reports?

Now, I am sure this is just a glitch and a few loyal readers confirmed for me that it might of been just a rare glitch (Thank You), but tell me why Google has has these "bugs" when making it difficult to see how much their placement/site targeting partners are costing us when we run a Placement Performance Report. It appears that when you utilize the new conversion tracking option and select "ACTION NAME" in … Read entire article »

Filed under: Google Adwords, Web Analytics

Why Too Much Data Can Kill A PPC Client

Why Too Much Data Can Kill A PPC Client

Do you think the "traditional PPC client" has the time or interest to read through 50 different reports, and find it as interesting as you the Search Geek that got all excited that changing a keyword to "phrase" match to [exact match] caused the CPC to lower by 2 cents? Nah, I don’t think so. Is it that important to create a 30 page Powerpoint presentation to tell them that they saw a 5% increase … Read entire article »

Filed under: Web Analytics

IndexTools & Yahoo: You Must Accept The Agreement Or Goodbye Customer

IndexTools & Yahoo: You Must Accept The Agreement Or Goodbye Customer

One of the first things I worried about with the Yahoo purchase of Indextools, was the impact it would have on the agencies who have many of their own clients under this umbrella. So, in the spirit of sharing what I know, below is word for word what Indextools had sent me and I am showing to you. If you are an existing or past customer of Indextools, below is some important transition information that … Read entire article »

Filed under: Web Analytics

Why Monetizing Every Success Event Is Key To PPC Performance

Why Monetizing Every Success Event Is Key To PPC Performance

The typical performance metric that is used to quantify a successful Paid Search Campaign is ROAS%, ROI% or Lead Generation with a defined CPL or CPA. Sounds straightforward and fair right? NOPE! Suppose you have a PPC campaign that has an actual ROAS of 100%, but the benchmark is 500%. Plus, the client (with the intent to improve overall conversions) decides to throw in an #800 on the site, extend and complicate the online form … Read entire article »

Filed under: Web Analytics