Adwords Impression Share Exact Match: Fact or Fiction?
In my previous post, I talked about the importance and/or irrelevance of Google’s impression Share Metric and now I am discussing how the Impression Share Exact Match metric, which is frankly more of a brain-freeze than an interesting brain teaser. After reading Google’s description of this report, (say like 3 times) I still cannot make any clear assumptions. In fact, when I ran a report with both Impression Share and Exact Match Impression Share, … Read entire article »
Filed under: Google Adwords, Online Strategy, Web Analytics
Query Eyed for the Straight Keyword Results
Have you ever taken a look at the Google Search Query Report? Notice anything a little weird in the report? Well, myself and other colleagues have and it’s a little annoying to say the least. Even though Google has far better reporting features than those of Yahoo, MSN, , however when they offer something to it’s users that is not delivering the expectations that they claim, it’s almost like they don’t want you to know. … Read entire article »
Filed under: Google Adwords, Web Analytics
Web Analytics: Are We Losing Focus On What Really Matters?
Why is it becoming more and more difficult to go from "Point A to Point B" these days with regard to Web Analytics. Which is more important to you? Identifying what is working and what not is working? or whether you have sold 2 more blue widgets than red widgets and that those blue widget purchases came during a 1 hour time span served from 2 different search engines with totally different Ad/Creatives. Are you getting the point? Well, unless … Read entire article »
Filed under: Web Analytics
SEM & Analytics – The Love vs. Hate Relationship Continues
I figured a little personal anecdote would be best for this post. At my wedding, my brother-in-law gave a speech in which he said to 250 guests. "In this world, most people see either a glass of water that is (1) Half Empty or (2) Half Full. And then there’s Greg who sees Chocolate Milk." Well, if your wondering where I am going with this, I am trying to make the point that analytics is playing a major part in the decreasing interest of outsourcing paid search. Think about it, Search Marketers, Directors and VP’s of marketing are now realizing that they are limited in what they can afford except for their brand or trademarked names. Everything else that is non-brand is now identified as unprofitable for them based on … Read entire article »
Filed under: Web Analytics
Is Web Analytics Hurting Paid Search?
It’s becoming apparent that the emergence of Web Analytics with regard to SEM is revealing many more wounds than band-aids these days. I see a continuous trend where the marriage of Paid Search and Web Analytics is becoming more like a double-edge sword rather than a cure of the common marketer. Don’t get me wrong, web analytics is extremely powerful and we have yet to see the full explosion of overwhelming demand for it. However, … Read entire article »
Filed under: Web Analytics
Why are we scared of Analytics?
As web marketing budgets continue to rise into the webosphere, it is surprising to me that only a small percentage of companies are using "full-service" web analytics, and of those companies using analytics, are they really getting the most out of it? Are they looking at ROI% at the keyword level? Are they looking at at their Referrers and contextual based networks and excluding sites that are not converting? The future of web marketing is not increasing traffic conversion, it’s filtering out unqualified traffic and then finding out what is NOT converting. When you can find areas of low conversion and ROI% and then react and make the right adjustments, then and only then are you winning the game. Don’t get me wrong, applying the right techniques and methods to SEO, … Read entire article »
Filed under: Web Analytics
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