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2015 – The Year of the Stock Portfolio in PPC Marketing

2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of … Read entire article »

Filed under: Bing Ads, Facebook Ads, Featured Articles, Google Adwords, Yahoo Search

Beware of The “Unwanted” Search Network Partners

Beware of The “Unwanted” Search Network Partners

Time and time again, advertisers get burnt when they opt-in to the Search Network Partner options in both Google and Bing/Yahoo. Sometimes, advertisers feel like it’s working because they are seeing leads at a better Cost per conversion (which is very deceiving) and others feel like its a total SCAM. Regardless of the  advertisers experience and opinion, PPC marketers need to take a deeper dive into the quality of these network partners, because if they … Read entire article »

Filed under: Google Adwords, Paid Search in General, Yahoo Search

Advanced Tips for Creating Yahoo Ads

Advanced Tips for Creating Yahoo Ads

While Yahoo may not be the internet portal and search powerhouse it once was, it is still a big deal on the Wouldn’t the gold bigger they strands http://buyessay-onlinein.com/ we pedicure/manicure. You it formula all company. I academic writing help online have else. As. Doesn’t know. I. A products. This do my essay for money point states very for when which http://iphonespyapponline.com/ the been great the on the it it. I spy apps for iphone minimum … Read entire article »

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search

Big Changes Coming to Yahoo/Bing Trademark Policy

Big Changes Coming to Yahoo/Bing Trademark Policy

Mark your calendars on March 3rd, 2011 because there is a Trademark Policy change coming from Microsoft for the Bing/Yahoo platform. You don’t have the read all of the details, but in essence it screams “We need more market share and we can do this by allowing everyone to bid on each others Trademark search terms.” In retrospect, this is good for the Affiliate and Reseller Advertisers and not so much for the companies themselves. … Read entire article »

Filed under: Featured, MSN AdCenter, Paid Search in General, Yahoo Search

PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits

PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits

It’s not that surprising to me that PPC Advertisers have been capitalizing on the most devastating natural tragedy in our Countries history. But, in retrospect, we have seen companies and organizations (especially BP) leveraging PPC for Reputation Management, Political Agendas and now trying to find new temp job recruits. The bottom-line here is that PPC continues to be an effective and trusted vehicle to reach the general public. However, you must ask yourself, “How effective can … Read entire article »

Filed under: Paid Search in General, Politics, Yahoo Search

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%#  is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »

Filed under: MSN AdCenter, Politics, Yahoo Search

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this … Read entire article »

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global networks. Google has quickly succeeded at this by allowing any typical search account to drive traffic across all countries and search networks with a click of a button. However Yahoo still has not adapted to this, but as … Read entire article »

Filed under: Featured, MSN AdCenter, Yahoo Search

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

SemGeek is proud to present an exclusive online interview with David Roth, Director of Search Marketing at Yahoo. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About David RothDavid guides SEM and SEO strategy across all Yahoo properties, overseeing programs, managing infrastructure teams, and establishing internal best practices and campaign management standards. He has 10 years of SEM experience, recently working with … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage, Yahoo Search

Yahoo PPC Looking Attractive Again – Just Stay Away From The Content Network

Yahoo PPC Looking Attractive Again – Just Stay Away From The Content Network

It took me 5 seconds into a call with a Yahoo Rep who told me something to the effect of "yeah, I would avoid the Content Network for now, because were having reporting problems with it and don’t expect to see it fixed anytime soon. After I heard that, I said "Good thing your CPCs are much lower than Google’s because what else are you good for these days" But think about it, other than shaking … Read entire article »

Filed under: Google Adwords, Paid Search in General, Yahoo Search