Comments for

Comment on If W. Edwards Deming Were a Search Engine Marketer… by Steven Silkunas

Steven Silkunas — Wed, 01 Feb 2012 19:06:16 +0000

Interesting, except that Dr. Deming would tell you that PDCA is actually the Shewhart cyle.

Comment on If W. Edwards Deming Were a Search Engine Marketer… by Dan Strongin

Dan Strongin — Wed, 01 Feb 2012 17:03:13 +0000

An interesting article that should be of help in marketing more effectively. Another use of the Deming Cycle: Dr. Deming made to replace the C with and S, STudy for Check. For some reason few know this. Depending what you are doing, it can make all the difference.

There is an article on the Deming Collaboration Website on the difference called PDCA…PDSA is it as simple as C or an S? here: http://demingcollaboration.com/?page_id=1408

Comment on Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization by SEM

SEM — Tue, 31 Jan 2012 07:23:41 +0000

While the initial resource cost of statistical process control can be substantial the return on investment gained from the information and knowledge the tool creates proves to be a successful activity time and time again.

This tool requires a great deal of coordination and if done successfully can greatly improve a processes ability to be controlled and analyzed during process improvement projects.

Comment on The Importance of Storytelling in PPC Marketing by PPC Agency Leeds

PPC Agency Leeds — Thu, 26 Jan 2012 16:47:53 +0000

Great post! I am firmly of the belief that it should always be a human managing a PPC account not a piece of software. Storytelling or human to human interaction is vital.

Comment on Tips on How to Maximize Lead Quality in PPC Marketing by Renee

Renee — Tue, 17 Jan 2012 18:08:21 +0000

I have been mad hunting for some great content around PPC and this surely helped. Thanks. Also, for those needing more guidance, there is a new fantastic article on the Udemy blog here: http://www.udemy.com/blog/how-to-track-sales-for-your-ppc-campaigns/

Comment on Statistical Process Control for Search Engine Marketing | Using Common Language Across the Organization by KEY

KEY — Tue, 17 Jan 2012 07:23:18 +0000

Six Sigma and SPC to support the a ‘common language of quality’ initiative, but as I have stated in a previously, I think a true Six Sigma approach is too vast and complicated for use in a Search Engine Marketing setting at this time.

Comment on Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend by Allan Kuenn

Allan Kuenn — Thu, 29 Dec 2011 18:41:56 +0000

I absolutely agree that PPC can be a huge information source for any start up. You can use all the keyword tools, estimating, etc…but nothing gives you the actual cost information and effectiveness like a real campaign. It will also tell you who your competition is, and which of your keywords will be the real heavy hitters.

I also agree that having a professional company do a one time audit is money well spent. We are constantly shocked at how many companies are spending $10k+ and have terrible campaign organization, targeting , etc.
-Al

Comment on Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend by SearchCap: The Day In Search, December 8, 2011 | Market 7

SearchCap: The Day In Search, December 8, 2011 | Market 7 — Thu, 08 Dec 2011 23:36:38 +0000

[...] Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend, SEM Geek [...]

Comment on Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt by Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt | Tewfic Kattan's Blog

Thu, 08 Dec 2011 19:37:28 +0000

[...] Mitt Romney Campaign uses PPC Marketing to Attack President Obama, Not Newt [...]

Comment on Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend by Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend | Tewfic Kattan's Blog

Thu, 08 Dec 2011 05:30:34 +0000

[...] Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend [...]