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» Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software » Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?


It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to have to rely on accurate Web Analytics, Conversion Tracking, Attribution and of course Reputable PPC Agencies, Consultants or “In-House” staff to carry out the work.


In a recent article entitled “Companies to Spend More on Internet Marketing This Year – Survey” written by Nina Varghese from PlanetInsane.com, Nina talks about how Google and Bing are set to see in increase in ad budgets because more companies who were recently surveyed will allocate more money to Internet Marketing than the previous year. The article also goes on to say that many of the retailers surveyed, will put more dollars into Bing/Yahoo. However, what the article did not mention at all was Facebook Ads, which has seen an increase in Ad revenues over the past year. According to SoftPedia.com, they project that Facebook’s Display Ad Network will beat rivals Google and Yahoo this year. Moreover, another interesting thing to note from the SoftPedia Article is “the new revenue doesn’t even come from other web advertising budgets, it’s mostly drawing from budgets previously reserved to traditional venues, like TV.”


So, now that we are starting to see a trend where more and more companies are continuing to shift more Ad dollars to the Internet, I want to know where “Tactically speaking”  will they be spending them. I would like to know the following:

  • Search Networks
  • Google Re-marketing
  • Yahoo Behavioral Targeting
  • Display Networks
  • YouTube
  • Mobile
  • Facebook Sponsored Stories
  • Facebook Fan Pages
  • Facebook Ads (external)


More Ad Dollars means Better Efficiency:
According to Nina at PlanetInsane, she states “About 41 per cent of the companies surveyed said that they would divert some spend on Bing, for their Internet marketing. The latest technology enables advertisers to move search campaigns to Bing.” Now, the AdCenter Desktop Editor is easier than the Bing Platform, but still is not as efficient as the Adwords Editor. On the other hand, there are much better alternatives than these Editors. In fact, software companies who focus just on the PPC Industry provide features which would significantly reduce the headaches of all of the “day to day in the weeds”. For example, Acquisio’s PPC Management Software and Performance Media Platform offers the following:

  • Google Search & Display
  • Display Retargeting
  • Yahoo/Bing, Facebook Ads
  • Tracking and Attribution
  • Bid Automation & Rules
  • Terrific Reporting

 
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Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software · Tags: , , ,

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