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Congressman Uses PPC Marketing to Influence Rupert Murdoch’s Investigation


I was a little surprised to see a Democratic Congressman shelling out Advertising dollars to get visitors to sign a petition to try and bring down Rupert Murdoch.The interesting thing to note, is that there is no “Reputation Management” efforts on behalf of Murdoch to try stir the “Spin Zone”. The concerns i have for this are simple. Who’s paying for this? Why does it matter?

Here are my biggest Questions/Concerns:

  • Where are the Ad dollars coming from? There is no disclaimer on this landing page describing where this is being paid from
  • I think it’s in BAD TASTE to be trying to gain political KUDOS from this story. It’s kinda inappropriate. Murdoch is getting enough bad press as it is.
  • Is now the best time to do this? Aren’t we in the middle of Financial Crisis. You should be focused on that and not FoxNews
  •  What will his Constituents and fellow Democrats think of this move?
  • If your going to use PPC, i would, at the very least, make sure your Google Analytics Code is tagged properly. (aye-vay)

Filed under: Paid Search in General, Politics

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