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Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?


Google Excluded SitesFor many of us PPC Geeks out there using the Display Network, we love the ability to EXCLUDE irrelevant or under-performing websites that are in the Network. We also have the ability to manually choose which websites to advertise on. However, wouldn’t it be nice to be able to have the same functionality within Google’s Search Partners? You know, the ability to optimize through “Relevancy” and “Conversions”? Isn’t that a crucial part of Google’s marketing? Well, advertisers should be given the choice. They have it for the Display Network already?

Does Google think: “Don’t touch our business partners, but they can screw around with Adsense Customers, since we are making money regardless.”

Here’s the Rundown with the Search Network

  • Advertisers have the ability to choose either Google.com and the Search Network.
  • Advertisers CANNOT just chose Search Partners with Google.com
  • Advertisers CANNOT exclude business partner sites (even though some of them are just as bad as adsense sites)

In Conclusion:

Will Google ever give us the ability to exclude sites from the Search Network Partners? Probably Not. Because if they did, they would have to be willing to disclose which partner sites are included. I also have to scream BSHT (John Belushi in Animal House) about while Google freely enables it for the Display Network and not the Search Partners sounds like a little to much Bureaucracy and Greed. But as we know from Gordon Gekko, “Greed is Good” Just not for PPC Advertisers.

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3 Responses to "Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?"

  1. I would be very happy to see that happen Greg, if ever it happens. I’m pretty sure it would help a lot in optimizing campaigns if we get to choose the G partner where we would want to advertise.

  2. really very informative post!! thanks Greg!

  3. leo says:

    I agree it definitely needs to be revisited. My best practice is to remove the search partners from my campaign settings. This is the best thing you can do, especially if you’re after conversions.

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