Articles Comments


» Google Adwords, Online Strategy, Paid Search in General » Goo Goo Dolls New Album Not A Priority for PPC Advertisers

Goo Goo Dolls New Album Not A Priority for PPC Advertisers


In sort of an “Off Topic” blog post for this Semgeek, for all of those who love the music of the Rock Band Goo Goo Dolls, you probably already know that today is the day of the new released album entitled ‘Something For The Rest Of Us‘. Furthermore, as I put on my PPC hat, I am seeing plenty of PPC Listings for tickets, BUT nothing for the promotion of the Album. Here’s my issue, without a tissue. Since this is the premiere day that this album is available to the public, why aren’t there any PPC Advertisers promoting the album, instead of tickets?


C’mon People, PPC is all about timing. Advertisers need to take advantage of all of the FREE PR, News, Word of Mouth, etc… to capitalize on the timing of this release. Just a few things to ponder:

  • Is it a matter of product margins?
  • Why isn’t iTunes promoting it themselves?
  • Could the Goo Goo Dolls do their own PPC?
  • Should the record company spend some PPC Dollars?

Filed under: Google Adwords, Online Strategy, Paid Search in General · Tags: ,

Leave a Reply