Comments on: Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions http://www.semgeek.com/googles-broad-match-modifier-gets-thumbs-up-and-declines-in-your-conversions/ Latest PPC News & Opinion Wed, 01 Feb 2012 19:06:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Calculate Marketing http://www.semgeek.com/googles-broad-match-modifier-gets-thumbs-up-and-declines-in-your-conversions/comment-page-1/#comment-1912 Calculate Marketing Sun, 24 Oct 2010 23:30:52 +0000 http://www.semgeek.com/?p=670#comment-1912 Hey Greg, I did some analysis on modified broad match recently ( http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/ ) and couldn't find much in terms of higher conversion rates (largely due to limited data), although I found that modified broad match keywords had significantly higher CTRs and significantly lower CPCs. Definitely something all PPC advertisers should be trying out. Hey Greg,

I did some analysis on modified broad match recently ( http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/ ) and couldn’t find much in terms of higher conversion rates (largely due to limited data), although I found that modified broad match keywords had significantly higher CTRs and significantly lower CPCs.

Definitely something all PPC advertisers should be trying out.

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