Articles Comments

» Archive

Google Wants to Own Bid Management Industry

Google Wants to Own Bid Management Industry

Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. … Read entire article »

Filed under: Bid Management, Google Adwords

Is Perfecting PPC Campaign Structures Driving You Crazy?

Is Perfecting PPC Campaign Structures Driving You Crazy?

  Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Classroom

Google Channeling “Magazine Layouts” for Better Mobile User Experience

Google Channeling “Magazine Layouts” for Better Mobile User Experience

Ahh, the evolution on online behavior keeps on changing and in many cases, it’s starting to reinvent itself into the “ol magazine” world. We went from Desktops, to Smartphones, then Tablets. As more and more of these devices are being developed, Google has once again “stepped up the plate” to leverage all of these variations so that advertisers can get their most bang for their buck, or shall I say Googles’ buck. Let’s discuss…   In a … Read entire article »

Filed under: Display, Mobile

Hertz Rental Car Winning in PPC Marketing

Hertz Rental Car Winning in PPC Marketing

The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find … Read entire article »

Filed under: Featured, Paid Search in General

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Hey Nonprofits! Meet Salesforce’s Power of Us Program

Hey Nonprofits! Meet Salesforce’s Power of Us Program

The Salesforce.com Foundation, (also known as Power of Us Program) help nonprofit organizations and higher education institutions can get access to salesforce.com products and resources to help expand our collective impact. These resources, combined with the programs and expertise of thousands of nonprofit organizations, allows us to create positive change in the world. The Power of Us Program includes: 10 donated Enterprise Edition licenses Deep discounts on additional licenses, products and/or services from Salesforce.com Discounts on Salesforce.com training Discounts on … Read entire article »

Filed under: NonProfits & Charities

Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

Hey 501(c)(3) Nonprofits! Want $10k in FREE Adwords Advertising?

Google Grants Overview: Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations. Google provides approved 501(c)(3) Nonprofits with $10,000 per month in in-kind AdWords™ advertising. However, if the Nonprofit consistently spenda the $10k per month for at least three … Read entire article »

Filed under: Google Adwords, NonProfits & Charities, Paid Search in General

Why Startups Need Search Marketing Experts

Why Startups Need Search Marketing Experts

Many Startups during their infancy stage have very limited resources as well as advertising budgets to help them get off the ground running. So, there is this delicate dilemma that Startups face where they need “Big Agency” services but can only afford small “Boutique” prices. In this post, I will discuss experiences as a Startup Agency myself and how I helped various Startup clients get off the ground and succeed even further once they reached … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Inside Adwords Blog Makes Obvious Claim About Branding in PPC

Frankly speaking, I am rather shocked that the June 16th 2014 post in the Inside Adwords Blog entitled: New Study: Search Ads Lift Brand Awareness, concluded something that many PPC Marketers have already known to be true based on their own experiences of the “Non-Brand vs. Brand” typical life cycle. Personally, I have been involved in many debates with clients who did not want to bid on their brand terms because they felt that since … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

Bing Ads Editor 10.4 Will Make Advertisers Very Happy!

In the past and recent future, the Bing Ads Editor has not been the most user-friendly tool for advertisers. It has always lagged behind the Adwords Editor for many reasons. However I must say I was pretty impressed with their blog post about the release of the new 10.4 version. In the post entitled “Coming Soon: Bing Ads Editor 10.4 with Extended Targeting Enhancements” author Ping Jen provides some really good “in-depth” screenshots and information … Read entire article »

Filed under: MSN AdCenter, Paid Search in General