“Be There Online” Social Media Conference
I would love to have you join me at the “Be There Online” Social Media MEGA Monday Conference where I will be speaking on Monday, November 7, 2011 at Franklin Commons in Phoenixville, PA. It’s accessible and affordable and chock full of great information for your e marketing needs. Click here to Register Online (NOTE: Use discount code: GREG for 50% off registration. The conference will run from 8 am to 5:30 pm and you will hear … Read entire article »
Filed under: NonProfits & Charities
Systems, Search, Honeybees and The King Who Inspired Them All
LAST NIGHT I was watching the award-winning documentary ‘Vanishing of the Bees’ about the global phenomenon of the disappearance of honeybees, also referred to as Colony Collapse Disorder (CCD). The disappearance of honeybees has been suggested that the use of systemic pesticides on monoculture crops is one cause the affect of CCD. At the beginning of the segment in the documentary that dove deeper into this causality was a quote by Dr. Martin Luther King … Read entire article »
Filed under: Display, Google Adwords, Online Strategy, Search Engine Optimization, Systems Thinking
Reasons Why Google Needs to Stay Away From Politics
When Politicians start talking about Google as “corporate evil” all it does is stir up their political base, especially those who do not understand how Google’s algorithm works. Regardless of Political Party affiliation, it’s NEVER a good thing to have a former Senator and Presidential Candidate come out and say they are being mistreated by Google because of their political views. Well, it’s apparent that Google is now in “Reputation Management” Mode and trying to … Read entire article »
Filed under: Google Adwords, Paid Search in General, Politics
A Systemic Approach to Pay-Per-Click (PPC) Advertising
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »
Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking
Understanding Variation in PPC Data | Principles of Variable Data Analysis
“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »
Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies
Google’s Display Campaign Optimizer “Not Good” for Lead Quality
Everyone knows the saying “Fish where the Fish are”. However, when it comes to Google Optimization tools, I often think of the phrase “Only Fish where the GOOD fish are“. What scares me the most about this tool is that the automation and optimization is NOT based on the Quality of Conversions, just the Quantity of Conversions. With that said, it could be a recipe for disaster and the only one who wins is Google’s … Read entire article »
Filed under: Display, Google Adwords
The “After The Click” vs. “Before The Click” Tug of War in PPC Marketing
What’s looks better in a report, does not mean it’s good for the client. One of the biggest misconceptions in PPC is “before the click” performance. There is so much attention being placed on traffic quality than actual conversion quality. The industry is lacking in “bridging the gap” between the before and after experience of effective PPC Marketing. Now let’s be honest here. When most people talk about PPC Marketing, they measure success around Quality … Read entire article »
Filed under: Online Strategy, Paid Search in General
Tips on How to Maximize Lead Quality in PPC Marketing
One of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Some would say that doesn’t matter to them, as they feel their job is to just drive leads and keep the ROAS% within their threshold, while others to strive for perfection and count on their clients for future referrals. Well, for those who don’t care about lead quality, that is just … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
10 Things The Adwords Certification Cannot Teach You
Being Google Adwords Certified can only be a good thing to have under your belt. However, it’s hard to believe that just because you are certified, doesn’t make you successful, nor reputable. In fact, much of the “needle moving” of campaign success is not based on an exam question. It’s comprised of experience, strategy and an intimate understanding of the client’s goals, objectives and knowledge of their product or service. So below are 10 things … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?
It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »
Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software
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