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» Google Adwords » Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!

Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!


In a past article on Semgeek, entitled “Tips on How to Maximize Lead Quality in PPC Marketing“, I mentioned that one of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Well, it looks like Google is taking it a step further and rewarding advertisers for phone call volume by “tweaking” the Quality Score Algorithm to support it. However, one big issue remains. The Quality of the Phone Lead and the process to which that is calculated into overall ROAS%. So Call Tracking Companies, such as Mongoose Metrics which specialize in Call Metrics become more important to the advertiser/agency.

In a very interesting article in Adweek entitled “Google’s Ad Rank to Consider Phone Calls, Not Just Clicks
Bid-per-call coming to AdWords
“, the author Ki Mae Heussner stresses th at Adwords will shortly factor in Phone Calls into Ad Rank calculations, which in the PPC world means Quality Score. Furthermore, according to article it also states “that the bids and call volume will factor into an advertiser’s Ad Rank and, therefore, influence the position of the online ads”

 

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