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» Paid Search in General, Politics, Yahoo Search » PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits

PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits


It’s not that surprising to me that PPC Advertisers have been capitalizing on the most devastating natural tragedy in our Countries history. But, in retrospect, we have seen companies and organizations (especially BP) leveraging PPC for Reputation Management, Political Agendas and now trying to find new temp job recruits. The bottom-line here is that PPC continues to be an effective and trusted vehicle to reach the general public.

However, you must ask yourself, “How effective can this be when the media tells the American people that BP has not only been manipulating the facts, not paying these Temp workers and finally started to close the well” I guess the truth would be in the Web Analytics (if there are being used correctly)

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