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Privacy Software Companies Take Aim At Google’s Remarketing Tool


Google RemarketingIn the Political World, online privacy has always been a hot topic, especially when it comes to Behavioral Targeting. Today, many companies provide this service, including Google with their own Remarketing Tool. In keeping with this trend of using Cookie Technology to follow everyone around web that will allow advertisers to push Branding and Messaging, I came across a very interesting online interview entitled “Q&A Getting People to Pay for Privacy” by Jennifer Valentino-DeVries on the Wall Street Journal’s Digits Blog. In this Q&A, the Digits interviews a new Startup company called Abine, which has developed a FREE 3rd Party Browser Plugin that can be added to a users IE or Firefox Browser which can basically put a HALT to any Behavioral Targeting. Why is this significant? Well, if this software catches on, then Google as well as other Behavioral targeting companies will have a problem on their hands.

How Does Google Describe there Remarketing Tool?
“Remarketing allows you to show ads to users who’ve previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote. For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visted these pages as they browse sites across the Google Display Network.”

In Conclusion:
Generally speaking, maybe this will not be such as big deal, since the user has to install it themselves and does not appear to be a required plug-in. But, it does raise some concerns about the future effectiveness of Google’s Remarketing Tool. Personally, I think companies such as Abine are providing a very useful option to protect online privacy and I do not think it was their intention to solely hurt online advertisers in their efforts to sell their products or services. But if it does catch on, then it will affect Google’s stock price (a little…)

Here are some other Interesting Article about Privacy Startup Companies

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