When Politicians start talking about Google as “corporate evil” all it does is stir up their political base, especially those who do not understand how Google’s algorithm works. Regardless of Political Party affiliation, it’s NEVER a good thing to have a former Senator and Presidential Candidate come out and say they are being mistreated by Google because of their political views. Well, it’s apparent that Google is now in “Reputation Management” Mode and trying to put out some bonfires that might get out of control real fast. Let me explain.
In a recent Foxnews.com Opinion Article entitled “Google’s Hypocritical Anti-Bully Pulpit” author Penny Young Nance goes on a rant against Google and their Mistreatment of Presidential candidate Rick Santorum’s SERP Results. According to the article, she states “But when someone types his name into the Google search box, the very first result that appears is a website detailing a sex act “by-product” named after the senator. In fact, the Senator’s own website is the fourth result” See screenshot below:
SOLUTION: If I were Rick Santorum’s Campaign Manager, I would use Campaign Contributions to start a PPC Reputation Management Strategy against this website or perhaps Google.
In addition to this SERP incident, it has fueled more controversy against Google. According to Nance, “While companies are free to give money to political candidates and parties as they please, Google has given millions to Barack Obama’s presidential campaign, the Democratic National Committee, and MoveOn.org. The money flows so freely that earlier this year Eric Schmidt was rumored to be the administration’s next Secretary of Commerce.“
In an effort, to try and “calm down” Republicans, Google has decided to increase their political contributions to the other side of the aisle. In an article from The Huffington Post entitled “Spreading Freedom: Google, Microsoft And The War For The Web” the article states “Google, whose top executives have long been a bottomless cup of campaign coffee for Democrats, is finally entering its bipartisan phase, theatrically hiring Republican operatives and broadcasting the news through insider Washington publications, pumping air into a K Street tech bubble. The shift in political strategy comes as Google faces a serious antitrust threat, punctuated by a high-profile hearing on the company held Wednesday afternoon in the Senate. But Google’s investment in the infrastructure of the conservative movement goes much deeper than what’s been reported this summer.”
In my opinion, Google is caught in the middle of a Political Firestorm because of it’s influence on the world. They have supported Democrats in the past, now they are supporting Republicans. They are creating uncertainty across Washington and getting negative attention from people of influence. Not to mention, they are under fire for SERPs of Presidential Candidates and now Antitrust violations. Bottom line: STAY under the Radar!