Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistencies in their PPC Strategy. As we should know, messaging within the Text Ads are crucial as they represent the service or product offering. Text Ads are supposed to be used as a vehicle to persuade, convince, influence and entice searchers to click on their ad. However, in this case, the campaigns’ text ads across Google, Bing and Yahoo are vastly different and are missing important persuasive language from the “offline” campaign rhetoric and that is confusing to voters.
It’s also important to note that running mate, Paul Ryan is getting very little exposure in PPC and does not have his own messaging/platform being exposed. Anyways, judge for yourself. Here are some screenshots recently taken:
Google Search for Mitt Romney
Key Difference: Has a clear message that engages the Searcher by asking a question.
Google Search for Paul Ryan
Key Difference: There is clear lack of messaging and CTA to donate only.
Yahoo/Bing Search for Mitt Romney
Key Difference: This ad does not follow the messaging as the Romney Ad in Adwords. (inconsistent)