Google's Ad Preview Tool Is A Blessing In Disguise
Hallelujah, it's about time that Google helped their PPC Advertisers and (PPC Geeks) by providing us with an effective tool for PPC marketers because it not
only helps advertisers to see competitive saturation levels with Geo
targeted campaigns that were once unable to see stats on, other than
raw data but also many other benefits including preserving CTR% for
clients to see their ads, hence Quality Score. This is also very beneficial for viewing competition within certain geo-targeted areas so you can make effective decisions as to modify your PPC strategy by breaking out campaigns into specific geographical regions which could improve quality score and conversions (ROAS, ROI, etc...)
So what does Google say about Ad Preview:
See your ad on Google without accruing extra impressions, and preview
your ad as it appears to users in other geographic locations.
Will this Ad Preview Tool Make A Difference?
In my humble opinion, this is a huge improvement, especially with the Geo Targeting feature. However, I think it needs more evangelists to force it's importance to the public. One of the biggest fallacies with PPC is to see what is happening in Geo areas that you cannot see where you are doing the work. Also, I cannot tell you how many times a client skews the CTR% wanting to find their ads and it affects the quality score and creates false reporting.
In Conclusion:
This Ad Preview Option is and will be a valuable tool for all advertisers for years to come. It will be another Hat is Google's continued education of helping us build effective PPC strategies and assist us PPC geeks, both novice and experienced, to appreciate how far Google has come to help it's advertisers understand what is happening with their $$$, even though we are still "boggled" by their mysterious Broad Match and Search Query Reports which are not conclusive.
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I may be missing something, but what's new about the ad preview tool? I'm not seeing anything that hasn't been there for a few months now.
Posted by: Benjamin | Friday, July 11, 2008 at 06:39 AM
Hey Ben, thanks for the comment. The blog post is to simply highlight that of all of the new tools being rolled out by Google, this one in particular, has some unique benefits that will go a long way.
Posted by: greg | Friday, July 11, 2008 at 08:10 AM