Promoting New Movies In Search Marketing Still Not Catching On With Hollywood
For some reason, Hollywood does not see the value of paid search marketing when trying to promote a new movie. Some of you may remember one of my past recent blog posts, entitled "The New Movie "2012" Trailer Tells You To Google For No Apparent Reason!". Well, that post caused a little "stirr" and I got some very colorful responses both agreeing and strongly disagreeing with my search marketing opinion. However, one would think that a TV commercial during the Super Bowl or even a listing on Apple.com 's Movie Trailer page promoting that movie would energize a little Search Marketing Effort to reinforce the BUZZ.
Let's discuss.
I went ahead and did a Google search on the 3 newest and biggest Movie Trailers, and was a little surprised by the results. Now, there is one commonality of all of them is that they all have a brand name, 20+ year life cycle and a dedicated following which crosses many different generations. The key difference is that only the new Star Trek Movie had accompanied Paid Search to reinforce the interest, while the other two did not. Here's a little snapshot of my findings.
(1st Place) Movie: Star Trek
Trailer: Yes
Paid Search: Yes
Competitors: Yes, (2012 movie, which is irrelevant in this case)
Top 3 Organic Rankings: Movie site
(2nd Place) Movie: Transformers
Trailer: Yes
Paid Search: No
Competitors: None
Top 3 Organic Rankings: Movie site, IMDB
(3rd Place) Movie: GI Joe Movie (The Rise of Cobra)
Trailer: Yes
Paid Search: No
Competitors: None
Top 3 Organic Rankings: IMDB, Movie Site, Wikipedia
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Thanks a lot blogger for such a nice and informative blogging about new movies in search marketing still not catching on with Hollywood . I really appreciate it .
Keep blogging
:-)
Posted by: Jonathan Brown | Tuesday, November 24, 2009 at 10:01 AM