PPC Blog | Paid Search Marketing | Sem Geek - Making Sense of Paid Search Marketing

Why The "WHAT" Is More Important Than The "HOW" In PPC Marketing

Whether you are a PPC Pro, Novice or someone who just wants to learn more about Paid Search Marketing, you are most likely reading the same old blog posts about how to game the Google Adwords machine with NEW tricks of the trade by all the PPC experts. However, in this blog post I am not focusing on tricks, but rather questioning the "real" importance of understanding the bigger picture of the key objective, which would eventually make some of the really "kewl" tactics useless if it's the wrong audience you may be targeting. Let's discuss.....

Most likely you are very familiar with PPC related blog posts which talk about specific tricks and tactics about how to organize keyword groups, which keyword matching types are better than others, how to effectively write a text ad, etc.... Now, that is all great stuff, right! Of course, it makes you a better, well-rounded PPC Geek. However, it is this SemGeek's opinion to shed light on a different area of PPC that requires some "outside the box" thinking that provides a different perspective on the everyday "in the weeds" life of search marketing.

Why the "HOW" is Overrated:
Anyone who talks about PPC probably already knows about quality score and the buzz word "relevance". I am even going out on a limb by saying that anyone can do a decent job in PPC if they read a few blog posts or attended a conference knows about quality score. It's not that hard, right! C'mon, there are only soo many tricks of the trade that can be done to maximize a Campaign, Adgroup and Keyword.

Did you ever once ask yourself the following questions?

1. I have done everything possible and just barely returning a profitable ROAS or ROI?
2. I cannot waste any more time on this adgroup and should I cut back or just pause the adgroup entirely?
3. The client wants to keep this adgroup, but it's poorly performing and hurting my performance contract?
4. These Text Ads are just horrible, but the client refuses to change them or even test new ones.
5. The client refuses to increase the Ad Spend that is needed to try new things.

These are common questions that every PPC Marketer has or will have to deal with eventually. Now, the point I am trying to make is that no matter how smart you are with Quality Score or how Savvy you are with a client, what matter most is PERFORMANCE. It is this reason, which leads me to why the "WHAT" is more important that "HOW". Let me explain.

Why the "WHAT" is more important:
Ok, we already discussed that pretty much anyone can do the "HOW". How-ever (hee hee), what really matter is a complete understanding the client's business both online and offline. There are many ways to communicate to existing clients and new prospects, and picking the right one's from the start is what truly makes a "PPC Rockstar". It's not the tactics, but what you apply those tactics to. You can have the utter most best quality score campaign ever created, but if it's for a product the client does not sell, It DOESN'T MATTER. If you find a great keyword that drives a ton of cheap traffic, but does not convert, it DOESN'T MATTER

Why A PPC Strategy is About the "WHAT"

The PPC Marketer needs to think about the Strategy on different levels and phases. For example, the best thing you can do is get a good understanding of the client's business before you map out the plan. Also keep in mind that a strategy is about "what" to promote, not "how" you are going to promote it. The more "angles" and audiences you can identify, the better you can understand how they will respond.

• Seasonal calendar
• Historical Top Products/Services
• Competitive advantages (if any)
  • Warranty
  • Price
  • Discounts
  • Shipping Rate
  • Models (older models)
  • Live Tech Help
• Industry Slang/buzz words used by users/clients, etc...
• Participating Manufacturer names
• Past trademarks names that customers are familiar with.

In Conclusion:
PPC is becoming a highly competitive and saturated advertising vehicle that anyone, even a kid in the basement, can participate in. Furthermore, It is this uniqueness which make it a different monster as compared to all the other "offline" advertising outlets. With that said, finding ways to make a reasonable ROI or ROAS% continues to get more and more difficult to achieve and that is why it really comes down to what you are advertising more than how you are doing it. Of course, the 'HOW" of PPC is obviously important. But wasting time "tweaking" something that will never reach an acceptable success is just a waste of time.

“WWW? Nice toy, but what a waste of time.” - Bill Gates

Was Hollywood Listening To SemGeek? Now They Have PPC Ads for The Movie 2012

In a recent post on this blog, entitled "The New Movie "2012" Trailer Tells You To Google For No Apparent Reason!", I identified that the upcoming movie 2012 did not have a strong online marketing strategy to support it's recommendation for visitors to "Google 2012" to learn more about 2012.

Well, after a few weeks, Sony Pictures has decided to have a PPC ad referencing the movie. In the past article, I have received many comments from readers which have been either "Agreed" or "Strongly Disagreed" with my Online Marketing view. However, regardless of either opinion, Sony Pictures has decided to connect the dots and support the movie trailer with a PPC ad, and I thought you would be interested in knowing about it.

For your convenience, here is a Screenshot

Google's First Sign Of Economic Slowdown - Less Cafeteria Hours

In a very interesting article on NPR.org entitled "Google Get's Frugal" it talks about how the Internet Giant once was able to treat its employees with on-site massages, a concierge service and three gourmet meals a day is now cutting back on the elaborate food budget. As a result of this, there are shorter hours for the company's cafeterias, and no more afternoon tea on Tuesdays. Click here to hear to listen to NPR host Liane Hansen speaks with technology columnist Farhad Manjoo of Slate Magazine about what else Google's cutting.

But what does this say about the Search Engine Giant?

In my opinion, not much right now, but it's an ominous sign of possibly more changes to come if the Google Stock Price continues to decline during this economic slowdown. As you can see in the image, the stock has tumbled from $700+ per share to currently $311 as of this blog post. Does an almost $400 per share decline ultimately mean a 12oz Filet Mignon's will be be replaced with a Swanson Hungry Man Dinner? Probably not. But the bigger story is not the proof in the pudding, but the ingredients that make up the pudding. Let me explain.

Google Finally Adjusting to The Market?
If you haven't already noticed, Google has changed up their algorithm once again in the past few months, but this update is a little different from the others. Remember those annoying "Inactive - Bid $10.00 or increase quality" alerts, especially in those new Google accounts? Well, we are now seeing a little less Inflation and more of a "nicer tone" to increase your CPC bid. For example, now you get something like "Bid is below first page bid estimate of  $1.75" which sounds more like it.

No matter how you look at it, advertisers Search Budgets are taking a hit and Google knows this and is finally reacting to it. So form now on, if you want to know what is going on with Google, you have 4 very important Economic Indicators to look at during this 2008 4th quarter.

1. The slowdown at Google 5-Star cafeteria.
2. The Overall Stock Price
3. The End of an Historical Political Season which has stopped spending.
4. The Algorithmic changes within the Adwords Program

What are the Economic Indicators:
So, if you need a barometer or say a "turkey thermometer" to see what is going on with Google, just send an email or chat to one of Google's Chefs, Pastry Chefs and Cafeteria workers to see what is going on.

If you would like more information on this topic I recommend an interesting read from the blog The Inside Angle - Is Google in Financial Trouble? by Andrey Zalusky

How Google Adwords Is Like Pledging A Fraternity

From time to time, I need to shake things up on SemGeek and with this post I am hoping that I have not disappointed you!

My last blog post like this was when I blogged about the following "Top 10 Reasons Why You Should Never Drink While Doing Google Adwords" and now I am discussing the analogy of pledging a College Fraternity is just like starting up a new Google Adwords Account. Let's have some fun here.

Ok, before I start, I want to make it very clear that I have NEVER Pledged a Fraternity in College, but as a big fan of the Classic movies such as "Revenge of the Nerds" and "Animal House", and often wished I did join a fraternity, I am enthusiastic about this scenario. So, based on what has been presented to us in the form of entertainment, I have translated that experience shown on the big screen to what I have personally dealt with in my professional life with paid search and Google in paticular. One of my biggest obstacles in PPC is explaining to new clients that starting a new Google Adwords account can be a little rough on the budget in the beginning, but after you eased your way into the system and have shown dedication into the program, in the end you feel better about your decision (No pun intended for Animal House fans!)

The Initiation:
For Google's sake, you need to approach Google Adwords as a worthy participant. Ok, you are probably saying, what the hell does that mean? The best way that I can relate that message, is with the help of Comedic writer, actor, director and Idol Harold Ramis, who decided on the song in Movie Animal House, "... Don't know much about history, don't know much biology....". Get it yet? Yep, it all depends on click history, and when you are new, YOU DON'T HAVE IT.

Furthermore, in order to maintain that respect from Google, you need to follow specific instructions in order to get that "You are worthy", or "Thank you sir, may I have another" feeling. What are those PPC obligations? Duh?

1. Relevant Keyword groups
2. Relevant Ads
3. Relevant Landing Pages
4. SEO Friendly landing pages
5. Be a loyal customer who tries very hard to play by the rules.

So this makes sense right? Well, in a twisted sort of way at the least.

What Happens Once Accepted:
Well, you continue to follow the rules that are placed before you. You respect and honor your Fraternity Brothers; Do your duties and enjoy you life and time with your Fraternity brothers. Life, as you know it is plentiful and rewarding. With regard to Google Adwords, this is "kinda similar" in that the advertiser continues their best practices of quality score, improves their website, improves conversion rates and in general ensures the PPC relationship with Google is more of a dedicated friendship, than just a marketing service partnership. I hope this post, at the very least, has broguth back some memories of when you last watched those classic movies.

Google Grants Management - Are You Really Taking Advantage Of It?

To get the most out the generous Google Grants, it's a good idea to make sure you have an experienced PPC Marketer working on it everyday and making sure you are getting the clicks you desperately deserve. Forget about the limitations such as the $1 CPC and can only advertise on Google.com, because even though it handcuffs you a little, you gotta put on your Entrepreneurial Hat.

Let's discuss some strategies (PLANS) to take advantage of this FREE money

Step 1: (Goldmines are right in front of your eyes)
Review your entire website. This includes Navigation, Categories, Content, Events, Chapters, Sponsors, Donors, pretty much everything you can think of.

Step 2: (Quality score is needed here)
Create a "Quality Score" friendly Campaign and Adgroup structure to compliment your finding.

Step 3: (Write, write, write...)
Write targeted and keyword rich ads about each of those findings.

Step 4: (Content Rich, SEO Friendly)
Make sure the landing page of your specific findings is content rich and has strong SEO value on the page (SEO JUICE)

Step 5 TOTG - (Think Outside the GRANT)

1. Don't Be afraid to try new things
2. Create as many campaigns and Adgroups as you can
3. Buy Sponsor's names and see what happens
4. Get your Sponsors involved
5. Create adgroups for each event in advance
6. If you have TV, Print or Radio Spots, buy keywords on those
7. Create some "indirect" keywords
8. Add more misspellings
9. Look at Google's Impression Share Reports to see if your covering enough.
10. Use DKI's in your Ads
11. Add 3rd party Analytics tracking for more reports
12. Understand your Seasonality and prepare for it.

In Conclusion:
Just have fun with this generous Gift from Google. Use it as a learning tool to become a very effective PPC Guru. Be gutsy with it. Try new things. Document your findings. Make it a Case Study. If it works well, Google will most likely give you even more money to play with.

JUST DON'T SIT THERE AND WATCH IT!

Exclusive Interview with Google's Peter Greenberger, Team Manager of Elections and Issue Advocacy

Semgeek is proud to present an Exclusive Interview with Google's Top Political Online Marketing GoTo Guy, Peter D. Greenberger, who's been at the forefront of Google's Online Advertising for the 2008 Presidential and Congressional Races. 

Question:  How are candidates using Display Advertising?
Answer: The candidates' use of display advertising has evolved over the different phases of the campaign. During the primaries, political advertisers targeted display ads featuring information on voting locations and procedures to specific states. Now that we are in the general election, persuasion phase of the race, the candidates are more likely to use display for educating voters on certain issues or policy stances. By placing banner or video ads on a variety of non-political websites, the campaigns can get in front of those hard-to-reach voters who may not visit news and politics sites.

Question: What do you expect to see at the local level races?
Answer: We are already seeing a trickle down effect from the high profile use of Internet advertising by the presidential campaigns. For the first time, all of the major presidential candidates used Google search, and now we are seeing an increasing number of congressional, gubernatorial and even local races enter the platform. The ability to target specific areas and even legislative districts helps down-ballot candidates efficiently reach only their voters.

Local candidates are using Google search and display ads in the same way as the presidential campaigns: to sign up supporters, encourage contributions, define their campaigns (and those of their opponents), and to persuade voters to support their campaigns. As we near Election Day, the strategies will shift towards GOTV - driving voters not to a website but to the polls.

Question: What do you think is the most interesting trend or trends you have seen over this past election year?
Answer: Overall, the rise of the Internet as a persuasion medium is the most interesting trend in 2008. It is no secret that the Internet is a great way to raise money, but now campaigns are turning online to persuade voters. This is very similar to the larger shift occurring in corporate America - direct response dollars have already moved online and now branding budgets are beginning to shift, too. This cycle will be remembered as the year in which political ad dollars began to move, albeit slowly, online. The spectacular growth of YouTube and online videos in general have a lot to do with this phenomenon.

Question: In your opinion, what does the future look like for Presidential and Non-Presidential races?
Answer: To a great extent, we are seeing the future of presidential campaigns right now. Many of
the campaigns made their candidate announcements online, Internet donations have filled the coffers of leading candidates, and social networking sites and YouTube have played decisive roles this election cycle. As a result, the digital team is emerging from the bowels of the organization to take a leading role. Smart campaigns will soon not even have a strictly "digital team;" instead the entire campaign will be Internet-savvy and fully integrated online.

Question: Will the recent Google & Yahoo relationship play a role in Yahoo's emergence as the premier advertising network for Political Candidates?
Answer: Google and Yahoo will continue to be vigorous competitors, and that competition will help fuel innovation that is good for users, advertisers, and publishers. For additional information about this deal, please see our blog post entitled "Congressional hearings on online competition and our ad agreement with Yahoo".

Question: Are you seeing an increase in Rich Media Ads vs. Traditional Static Banners?
Answer: We're seeing an increase in video ads as well as flash, though static banners and text ads still dominate. As campaigns become more comfortable in the online space, I expect that we will see more experimentation with different ad formats.

Question: Are there certain political parties who are more likely to spend more on Display or Search?
Answer: There is less of a distinction between parties than between individual campaigns and candidates. Both sides of the aisle have adapted search and display advertising with Google, and there are many savvy players in each party.

Question: Are you seeing any trends within the different Google Networks (ie. Placement, Content, Search)
Answer: Campaign strategies online correspond to the different phases of the campaign. Search is primarily a direct response mechanism and is effective at capturing the support of active voters looking for information. It is a campaign truism that your first vote is the cheapest and your last vote is the most expensive. Search helps make that first vote very, very cheap - as the campaign goes on, however, your cost per acquisition may rise as you move beyond your base of voters. When it is time to persuade undecideds, display or video ads on the content network are a great way to reach specific pockets of voters where they "live" online. Campaigns will contextually place an ad about energy policy, for example, alongside an article on a website in the Google network about higher gasoline prices. This allows the campaign to make its case directly to interested readers. For the final GOTV phase, I expect you will see a deluge of both search and display - both contextually targeted by issue and placement on specific sites.

Question: Does Google have a plan about possibly implementing a filter to stop Negative Campaigning, similar to what Newspapers with Op-ed's are doing?
Answer: In general, we permit political advertisers to advocate in favor of or in opposition to candidates for office and key public policy issues. However, we prohibit the use of personal  attacks. You can find a more complete explanation of our political advertising policies on our Google public policy blog.

 

About Peter D. Greenberger
Team Manager, Elections & Issue Advocacy, Google, Inc. 

Peter joined Google in May 2007 to build and manage a new Elections & Issue Advocacy sales team dedicated to introducing Google solutions to political campaigns, committees, and issue advocacy groups.

Previously, Peter grew the public affairs division of New Media Strategies, a Web 2.0 marketing firm, working with clients such as the Democratic Senatorial Campaign Committee, Discovery Networks, Ford Motor Company, the Granholm for Governor campaign, Merck, Inc., Wachovia, the Washington Redskins, and XM Satellite Radio.

Prior to joining New Media Strategies, Peter spent ten years working on presidential, gubernatorial, U.S. Senate and Congressional campaigns. Most recently, he managed Congressman Brad Carson's 2004 United States Senate campaign in Oklahoma. 

During the Clinton Administration, Peter worked in the White House Office of Legislative Affairs as the Director of Congressional Correspondence.  In this role, he coordinated all written communications between the White House and the Congress.      

Peter graduated from Yale University and earned a master's degree with distinction in Comparative Government from the London School of Economics and Political Science.  

Google's Ad Preview Tool Is A Blessing In Disguise

Hallelujah, it's about time that Google helped their PPC Advertisers and (PPC Geeks) by providing us with an effective tool for PPC marketers because it not only helps advertisers to see competitive saturation levels with Geo targeted campaigns that were once unable to see stats on, other than raw data but also many other benefits including preserving CTR% for clients to see their ads, hence Quality Score. This is also very beneficial for viewing competition within certain geo-targeted areas so you can make effective decisions as to modify your PPC strategy by breaking out campaigns into specific geographical regions which could improve quality score and conversions (ROAS, ROI, etc...)

So what does Google say about Ad Preview:
See your ad on Google without accruing extra impressions, and preview your ad as it appears to users in other geographic locations.

Will this Ad Preview Tool Make A Difference?
In my humble opinion, this is a huge improvement, especially with the Geo Targeting feature. However, I think it needs more evangelists to force it's importance to the public. One of the biggest fallacies with PPC is to see what is happening in Geo areas that you cannot see where you are doing the work. Also, I cannot tell you how many times a client skews the CTR% wanting to find their ads and it affects the quality score and creates false reporting.

In Conclusion:
This Ad Preview Option is and will be a valuable tool for all advertisers for years to come. It will be another Hat is Google's continued education of helping us build effective PPC strategies and assist us PPC geeks, both novice and experienced, to appreciate how far Google has come to help it's advertisers understand what is happening with their $$$, even though we are still "boggled" by their mysterious Broad Match and Search Query Reports which are not conclusive.

Google Glitch On Hiding Cost Data From Placement Performance Reports?

Now, I am sure this is just a glitch and a few loyal readers confirmed for me that it might of been just a rare glitch (Thank You), but tell me why Google has has these "bugs" when making it difficult to see how much their placement/site targeting partners are costing us when we run a Placement Performance Report. It appears that when you utilize the new conversion tracking option and select "ACTION NAME" in your report, it deactivates all other metrics relating to costs and sales/leads values.

Obviously, we can get this costs data while in the campaign & Adgroup level management area of Adwords, but I must ask the following questions:

Why is this data not available to us in a report format?

1. Is Google doing this on purpose?
2. Are they waiting for their recent Yahoo Search Partnership to roll out something new and exciting?
3. Are they simply trying to hide us from the "Macro-level" analysis that could hinder the continuous growth of ad spend on content and placement networks, since the Search Network CPCs are out of control and advertisers are migrating to these networks?

Here's a description of the report:

Placement Performance report
Create a report showing statistics (Cost is a statistic right?) for ads that appeared on specific domains or URLs in the content network. Note that complete statistics for the current day aren't available until the next day at 3:00 p.m. PT (Does Cost pertain to complete? You cannot even choose Cost as an option)

In conclusion
I know this post is rather short and it was intended that way because there's not much you can say about Google's continuous mind games with regard to data. In a blog post I wrote some months back, I talked about how Google makes it very difficult to identify the "actual" parked domains, for which they refer to as DOMAIN ADS. Reason for the importance, is because they base their assumption on what is working, instead of the advertisers "real"experiences. I just find it interesting that Google has a nifty way of hiding data when it comes to $$$ and their network partners for which your ads are being run on. Maybe with the recent Yahoo deal, they will shed some light on that.

Google Uses YouTube To Counteract The "Infomercial-ism" Of The Search Industry

Yes, it's the Official Google Channel on Youtube which is counteracting all of the disturbing trends going on in the viral video world of YouTube. The problem is that prospects who are new to PPC are getting SCAMMED by Knuckleheads left and right who are promising gimmicks like "Free $1 million dollars in Google Adwords advertising", "tricks to getting free clicks", etc... Where is Susan Powter telling us to "Stop the Insanity" Perhaps, Google has seen this and is trying to counteract the B.S.

To help justify my rant on these "get rich quick" schemes, I made it easy for you to see my disgust. Here's a link that will be sured to get you all fired up. Youtube and Google Adwords Once you go through these falsified videos you will start to see people coming out of the cracks promising things that are simply 100% WRONG. It's sort of like those annoying infomercials at 2am in the morning promising that you can lose 20lbs. by wearing a heat belt, then after enough complaints you see stories like this online "Sauna Belt Burning the Crap Out Of People by www.infomercialscams.com" Crazy huh? Well, it's happening to our Industry.

However, I am not bashing YouTube, in fact there are some great success story videos. For example, Google AdWords Success Story: Happy Hound which is "not surprisingly" sponsored by the Official Google Channel which really show the power of Adwords and how it impacts lives.

Should the FTC Step In? They did for Infomercials!
So who's gonna stop this? The FTC? Well, they did it for the $91 Billion Dollars a year Infomercial Industry and I cannot see why they cannot do this to the Internet Industry of False Advertising.
According to an MSNBC article entitled From the inside out by John Larsen he states "The infomercial industry is booming, enjoying $91 billion dollars a year in sales, offering safe, reliable products, and making household names of super pitchmen who offer you products to buy from the comfort of your own home.

But despite offering thousands of reputable products, the industry does have it blemishes. The Federal Trade Commission has launched an on-going crackdown targeting ads after the FTC found deceptive weight loss ads running ‘rampant’ and more than half of all weight loss ads studied contained at least one false claim."

In Conclusion:
The Search Industry is reaching an enormous plateau of market share and size. It's only going to be a matter of time before the FTC starts to crackdown on what SemGeek calls the  "infomercialism of PPC". Too many people are gonna get burned and be left out in the cold and we've got to speak up about it. Perhaps we can put together our own Youtube Video and have it endorsed by the Official Google Channel on YouTube. Any thoughts?

The Power of Google Grants And How It Helps Charities Raise Money Online

As a Search Marketer, it is very easy to get "caught up in the weeds" of day -to-day PPC Geekdom. In fact, Google who has on many occasions created a love-hate relationship when it comes to increasing CPCs, changing algorithms, Trademark Disputes, etc... deserves a "pat on the back" for their Google Grants Non-Profit Program.

Even though this program has been around since 2003 and has been the focus of many search blog posts, I felt that it deserves another round of recognition because it's extremely generous of Google, especially in our current economic conditions to continue to provide registered 501(c)(3) Nonprofit Charities to receive up to $120k annually in free Google Advertising. This is a magnificent service that I believe does not get the attention it deserves and I believe not many charities know about.

What Is Google Grants?
Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations.

According to Google, "Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.  Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic."

Who is Eligible for a Google Grant?
If you are within the United States, your organization MUST have a current 501(c)(3) status and registered through the Internal Revenue Service. If you are outside of the United States, you can view Google's List of International Charitable Organizations.

Who is NOT Eligible?

• Organizations already participating in the Google AdSense program
• Organizations that are either religious or political in nature
• Organizations focused primarily on lobbying for political or policy change.

Important Note: Google reserves the right to award advertising to any organization. Selections are made at Google's sole discretion, and decisions regarding award recipients are final.

How does this Work?
If your organization is selected, Google will send you an award notification via email with detailed instructions for setting up your account, and contact information for a Google Grants specialist.
When your grant expires, your ads will no longer appear on Google.com. You won't be able to log in to your AdWords account any longer, but you can always open a new one if you'd like to continue advertising as a paying customer. If you decide to continue advertising, we can upload the contents of your Google Grants account into your paid account. It is recommended that if you are not a certified Google Adwords Professional, hire an experienced Non-Profit Search Marketing Agency to help you get the most out of your Google Grants Program

Common FAQs for us Search Geeks

• The Grant/Award Value depends on overall performance of the campaign. Typical Avg Contribution is around $10k/month.
• It has been noted that if you consistently spend more than $10k per month for at least three months, Google will increase your monthly allowance beyond the $10k/month.
• The Maximum CPC for this program is $1.00 CPC
• Google creates the account for you and funds it directly.
• Your Google Grants account is subject to the same algorithms and policies as a regular account.
• Google Grants ads appear on Google.com, alongside or above the main search results.
• Google Grants ads are not eligible for distribution in the Content or Placement Targeting Networks.
• You can use Google Analytics with this Google Grants Program.

Here are a list of Sites/Blogs who have also provided some great information on Google Grants:

• Todd Mintz - SearchEngineGuide
• Google Grants Blog
• Techsoup.com
• USAToday.com
• Kevin Lee at Clickz.com
• Jacob Wolfsheimer of Endlessplain.com

In Conclusion:
I have been fortunate enough to be a part of an amazing new company called "World Benefactor" which is helping 501 (c)(3) Organizations get the all important attention it deserves. Being able to provide great PPC strategies and services that can truly make a difference in the world is astonishing. I must commend the great people over at Google Grants as well as the SalesForce Foundation for their very generous programs which have the potential to truly make a difference in the world.

If you did not know that this program exists and are interested, or are already enrolled in the program and would like to improve your account, please feel free to visit our website www.worldbenefactor.com or email me at Greg@worldbenefactor.com and our team will be happy to review and help you get the most out this generous offering for your Not for Profit Charitable Organization.