Articles Comments

» Entries tagged with "aarp"

AARP Uses Yahoo/Bing PPC To Promote Michael Douglas Cancer Interview

AARP Uses Yahoo/Bing PPC To Promote Michael Douglas Cancer Interview

Even though this is a very sad story to hear that one of our most beloved actors has been diagnosed with cancer, I was a little surprised by the move of AARP to use PPC to drive awareness to an exclusive interview with Douglas’ battle with Stage IV throat cancer. However, I was more surprised they appeared to ignore Google and chose Yahoo/Bing as their search engine of choice. The reason why this is significant, … Read entire article »

Filed under: Paid Search in General