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Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?

Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?

As we have been seeing and hearing throughout the Search World, Display Advertising is becoming the next “big thing” that both the advertisers, PPC Marketers and the Search Engines are focused only lately. In fact, Google keeps pushing their “Above the Fold” Display Network Option where it allows advertisers to decide whether or not to show their Display Ad “below the fold”. Now, even though it seems pretty cool to have this option available, I … Read entire article »

Filed under: Google Adwords