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Adwords Account Labels is Cool, But Promotes Poor Campaign Structures?

Adwords Account Labels is Cool, But Promotes Poor Campaign Structures?

Google recently rolled out Adwords Account Labels, which in essence allows advertisers to organize keywords, ads, ad groups and campaigns into custom groupings for fast and easy filtering. It’s a great new “bell and whistle” that can be applied to pretty much anything, however, Google’s visual example is not a good representation of a proper Adgroup structure that is utilized by most PPC Marketers. I am sure this was for visual purposes to explain how … Read entire article »

Filed under: Google Adwords, Paid Search in General, PPC Classroom