Articles Comments

» Entries tagged with "adwords"

2015 – The Year of the Stock Portfolio in PPC Marketing

2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of … Read entire article »

Filed under: Bing Ads, Facebook Ads, Featured Articles, Google Adwords, Yahoo Search

Google Wants to Own Bid Management Industry

Google Wants to Own Bid Management Industry

Typically, it has been the 3rd party software companies that provided Bid Management Solutions for Adwords and Bing Ads platforms. However, Google is pushing their own “new and improved” best practices guide to try and help advertisers get the most of their strategies (or in other words) their budgets. So with this latest move by Google, should those 3rd party automated bidding companies be concerned? Is Google strategically trying to control that market as well. … Read entire article »

Filed under: Bid Management, Google Adwords

Controlling the Adwords Recommendations Madness (NSFW)

Controlling the Adwords Recommendations Madness (NSFW)

Warning, this post is NSFW (Not Suitable for Whiners). Advertisers who are new to PPC or feel that they have been burned in the past by listening to Google’s Recommendations, need to stop whining and understand that effective pay-per-click marketing does not start and end with Google. Furthermore, what Google recommends is ONLY in the best interest of Google. Google wants you to spend money, and grow their Cafeteria Menus. In my experience, I have … Read entire article »

Filed under: Paid Search in General

The Top 2012 Presidential Campaign Gaffes in PPC Marketing

The Top 2012 Presidential Campaign Gaffes in PPC Marketing

In this election cycle, the American People are bombarded by news organizations highlighting on Gaffes made by both candidates and their VPs. However, as the dynamic cycle from shifting from TV, Print, Social and Search, people are searching on what they are hearing in the media and then it turns to a PPC Battle. Moreover, those who are searching can find “Gaffes” of their own which could be either be strategical or just “under-optimized”. In … Read entire article »

Filed under: Online Strategy, Paid Search in General, Politics

Adwords Account Labels is Cool, But Promotes Poor Campaign Structures?

Adwords Account Labels is Cool, But Promotes Poor Campaign Structures?

Google recently rolled out Adwords Account Labels, which in essence allows advertisers to organize keywords, ads, ad groups and campaigns into custom groupings for fast and easy filtering. It’s a great new “bell and whistle” that can be applied to pretty much anything, however, Google’s visual example is not a good representation of a proper Adgroup structure that is utilized by most PPC Marketers. I am sure this was for visual purposes to explain how … Read entire article »

Filed under: Google Adwords, Paid Search in General, PPC Classroom

Is Google’s New Matching Behavior that Big of a Deal?

Is Google’s New Matching Behavior that Big of a Deal?

We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which expands the traditional “phrase” and [exact] match rules will now include misspellings, singular/plural forms, stemmings, accents, abbreviations and other variants <– (this one needs to be monitored).   According to Google, “based on our research and testing, we believe these changes will be … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General

Why PPC Marketing is Becoming a Universal Language

Why PPC Marketing is Becoming a Universal Language

Recently, I was asked to review an Adwords account that was in a completely different language. At first, I was a little  skeptical about how effective I could be at understanding the account, especially since I could not understand any of the keywords, text ads and landing pages. But honestly, I was surprised to know that it did not matter all that much and I came to realization that “in this case” Strategy was just … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Google Display Network Is The Focus of Huge Profits for Shareholders

Google Display Network Is The Focus of Huge Profits for Shareholders

Who didn’t see this coming? It’s not surprising that Google’s Display Network Revenue increase by 28% and CPC’s increase by 5% from last year. According to CNBC’s article Google Earnings Blow Past Expectations,  they state “Aggregate paid clicks, which come from ads on Google sites and its AdSense partners, rose 28 percent from a year earlier and the average cost-per-click increased 5 percent from a year earlier. Though, cost-per-click was down sequentially by 5 percent … Read entire article »

Filed under: Google Adwords, PPC Display Advertising

A Systemic Approach to Pay-Per-Click (PPC) Advertising

A Systemic Approach to Pay-Per-Click (PPC) Advertising

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »

Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking

Google Allows Illegal Wire Tapping Companies to Advertise in Adwords

Google Allows Illegal Wire Tapping Companies to Advertise in Adwords

With all of news coming out of London and Rupert Murdoch’s Phone Hacking Scandal with the British tabloid News of the World, as well as the mounting concern of Identity Theft these days, I wanted to see if there was anyone trying to promote Illegal Phone Tapping or Wire-Tapping. Well, it didn’t take too long to see some advertisers trying sell either Phone Tapping and Spy Equipment, but also tips on how to hack someones … Read entire article »

Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General