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5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience

5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience

Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »

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