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Is PPC Becoming the Cheap Beer of The Internet Marketing Industry?

Is PPC Becoming the Cheap Beer of The Internet Marketing Industry?

As someone who treats PPC like an exquisite Micro-Brew that goes well with any fine meal, I am somewhat dumbfounded by the lack of strategy and overall mindset of what I am seeing in the Industry. I also cannot blame the clients as they are getting what they pay for. The problem, however, is that the client doesn’t have a clue as to what they are getting, other than they gave this agency $500 and … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General

Why PPC Marketers Should Be Passionate About Their Client’s Business

Why PPC Marketers Should Be Passionate About Their Client’s Business

You know, it’s easy to provide good PPC Tactics to any client, but to be honest, the PPC Marketer must take a more passionate role in the client’s business because if they want to move the “performance needle” they need to understand more than their basic products/services. Whether the PPC marketer inherits an existing account or initiates a new one, the discovery phase of the kickoff call must be more than just basic questions, they … Read entire article »

Filed under: Paid Search in General