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Privacy Software Companies Take Aim At Google’s Remarketing Tool

Privacy Software Companies Take Aim At Google’s Remarketing Tool

In the Political World, online privacy has always been a hot topic, especially when it comes to Behavioral Targeting. Today, many companies provide this service, including Google with their own Remarketing Tool. In keeping with this trend of using Cookie Technology to follow everyone around web that will allow advertisers to push Branding and Messaging, I came across a very interesting online interview entitled “Q&A Getting People to Pay for Privacy” by Jennifer Valentino-DeVries on … Read entire article »

Filed under: Featured, Google Adwords, PPC Display Advertising

Why Leveraging Facebook Advertising Is Key To Future PPC Success

Why Leveraging Facebook Advertising Is Key To Future PPC Success

I strongly believe that PPC Marketing is starting to (or will soon) shift its main focus from competitive Search Networks back to the Display Advertising Networks in order to enable online advertisers to better learn and understand the behavioral trends that will complete the conversion cycle from searcher to loyal customer. I also believe that the STRICT business objectives of the “immediate conversion” as the main deciding factor on determining success will be downplayed as … Read entire article »

Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General