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Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions

Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions

First of all, we have to commend Google for their constant communication thru their Inside Adwords Blog as they are continually adding new and interesting bells and whistles to their Adwords Platform. However, I am not drinking their “Koolaid” when it comes to “patting themselves on the back” based on a single testimonial, especially not only from a company outside of the U.S., but also from one that does not disclose the type of Retail … Read entire article »

Filed under: Google Adwords