Articles Comments

» Entries tagged with "call metrics"

Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!

Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!

In a past article on Semgeek, entitled “Tips on How to Maximize Lead Quality in PPC Marketing“, I mentioned that one of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Well, it looks like Google is taking it a step further and rewarding advertisers for phone call volume by “tweaking” the Quality Score Algorithm to support it. However, one big issue … Read entire article »

Filed under: Google Adwords

Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market

Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market

In a recent post from Google’s Inside Adwords Blog, Google has officially released Call Metrics to all advertisers to the US and Canada regions. This is a significant update to the Adwords Platform because Google is once again taking business away from other Pay-Per-Call companies. Of course with this full release, Google is increasing the costs for this service so they can please their shareholders. However, it’s not so bad for the advertiser because they … Read entire article »

Filed under: Featured, Google Adwords, ppc software