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PPC Adgroup Expansion & Optimization Tips

PPC Adgroup Expansion & Optimization Tips

In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Classroom