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Making SEM and Affiliate Marketing Work

Making SEM and Affiliate Marketing Work

In a recent blog post, I wrote about the Death of Affiliate Marketing in the online marketplace. Citing that companies are being more cost conscious with all of the expensive monthly fees, setup costs,  affiliates bidding on Trademark terms in paid search, etc…  Well, after giving this some thought, there are some useful and opportunistic tactics where companies that can leverage their affiliates in paid search resulting in a Win-Win for everyone, especially the consumer. … Read entire article »

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