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Conversion Conference 2014 in San Francisco – What You Need to Know!

Conversion Conference 2014 in San Francisco – What You Need to Know!

One of the biggest failures in PPC Marketing is the lack of an effective landing page and the usability of the entire conversion funnel. Metrics such as CTR%, Quality Score, Impression Share, etc…. mean absolutely NOTHING, unless a conversion takes place. Too many times, I have seen PPC Performance drop significantly due to changes that were done to either the shopping cart, or a Web to Lead Form. So, if your asking yourself, “how can … Read entire article »

Filed under: Conferences, Conversion