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Should We Take Google’s “View-Through” Conversion Tracking Seriously?

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a client that we should measure this?“. Google interprets these conversions based on our eyes and not with our clicks? Are they trying to monetize something to keep people spending on the Content Network?  Well, after reading up on this, I … Read entire article »

Filed under: Google Adwords, Paid Search in General, Web Analytics

Why Are Engines Still Pushing The Content Network?

Why Are Engines Still Pushing The Content Network?

Why is the content network still allowed to exist these days, especially with the emergence of Web Analytics and constant metric specific monitoring and optimization. How is it that the search engines continue to "push" their content networks, regardless of it’s poor track record. From a historical search marketers perspective, content networks only provide high levels of unqualified traffic that convert poorly and provide no conversion benefit, other than driving up costs. So why haven’t … Read entire article »

Filed under: Uncategorized