Articles Comments

» Entries tagged with "contextual search"

Why Are Engines Still Pushing The Content Network?

Why Are Engines Still Pushing The Content Network?

Why is the content network still allowed to exist these days, especially with the emergence of Web Analytics and constant metric specific monitoring and optimization. How is it that the search engines continue to "push" their content networks, regardless of it’s poor track record. From a historical search marketers perspective, content networks only provide high levels of unqualified traffic that convert poorly and provide no conversion benefit, other than driving up costs. So why haven’t … Read entire article »

Filed under: Uncategorized