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Conversion Conference 2014 in San Francisco – What You Need to Know!

Conversion Conference 2014 in San Francisco – What You Need to Know!

One of the biggest failures in PPC Marketing is the lack of an effective landing page and the usability of the entire conversion funnel. Metrics such as CTR%, Quality Score, Impression Share, etc…. mean absolutely NOTHING, unless a conversion takes place. Too many times, I have seen PPC Performance drop significantly due to changes that were done to either the shopping cart, or a Web to Lead Form. So, if your asking yourself, “how can … Read entire article »

Filed under: Conferences, Conversion

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »

Filed under: Online Strategy, Paid Search in General