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The “After The Click” vs. “Before The Click” Tug of War in PPC Marketing

The “After The Click” vs. “Before The Click” Tug of War in PPC Marketing

What’s looks better in a report, does not mean it’s good for the client. One of the biggest misconceptions in PPC is “before the click” performance. There is so much attention being placed on traffic quality than actual conversion quality. The industry is lacking in “bridging the gap” between the before and after experience of effective PPC Marketing. Now let’s be honest here. When most people talk about PPC Marketing, they measure success around Quality … Read entire article »

Filed under: Online Strategy, Paid Search in General