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Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

In my second and final installment  of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »

Filed under: Exclusive Interviews, Paid Search in General

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

SemGeek is proud to present an exclusive online interview with Craig Danuloff, Founder and President of ClickEquations. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Craig Danuloff: Craig has been at the forefront of online commerce and marketing since 1994, when he founded iCat Corporation, one of the first ecommerce software companies. He has been profiled in Forbes, featured on CNBC, and … Read entire article »

Filed under: Exclusive Interviews, ppc software, SES Conference Coverage