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Direct Navigation Becoming Hot Topic in Search Marketing

Direct Navigation Becoming Hot Topic in Search Marketing

Since we live in an online world full of PPC, SEO, Facebook Ads and Social Media, why not add Direct Navigation into the mix. Direct Navigation has been getting a lot of attention lately, especially with the emergence of Mobile Devices and Conversion Tracking Capabilities. It’s obvious that traditional search marketing can be highly effective if executed properly, but with the many different generations of searchers and overall exposure, it’s not a bad idea to … Read entire article »

Filed under: Direct Navigation

A Deeper Look at Trellian’s Direct Search Network

A Deeper Look at Trellian’s Direct Search Network

When Trellian, the parent company of Keyword Discovery, launched their new Direct Search Network, I was a little skeptic at first as I did not truly understand the scope of it. However, as I started to read more into it, I realized that it’s not getting the attention it truly deserves in the PPC Industry. The bottom line is that even though this platform is completely different from traditional PPC, it does provide another outlet … Read entire article »

Filed under: Paid Search in General