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Adwords Display Performance Sinking? Facebook Ads to the Rescue

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not so much for conversions, but for behavior and demographics data (which are goldmines) that can … Read entire article »

Filed under: Display, Facebook Ads, Google Adwords, Online Strategy