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Adwords Display Performance Sinking? Facebook Ads to the Rescue

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not so much for conversions, but for behavior and demographics data (which are goldmines) that can … Read entire article »

Filed under: Display, Facebook Ads, Google Adwords, Online Strategy

Google Display Network Is The Focus of Huge Profits for Shareholders

Google Display Network Is The Focus of Huge Profits for Shareholders

Who didn’t see this coming? It’s not surprising that Google’s Display Network Revenue increase by 28% and CPC’s increase by 5% from last year. According to CNBC’s article Google Earnings Blow Past Expectations,  they state “Aggregate paid clicks, which come from ads on Google sites and its AdSense partners, rose 28 percent from a year earlier and the average cost-per-click increased 5 percent from a year earlier. Though, cost-per-click was down sequentially by 5 percent … Read entire article »

Filed under: Google Adwords, PPC Display Advertising

Strategies to Overcome Adwords Image Ad Disapprovals

Strategies to Overcome Adwords Image Ad Disapprovals

One of the “not so sexy” elements of PPC management is the constant tug of war that goes one with Google’s Editorial process with regards to their Display Network Platform. Throughout any given day, we all find new ways to beat the system, or in some cases avoid the dreaded client call where you have the “I know, but it’s Google, not me” conversation. In this short blog post, I have provided some … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Display Advertising