Articles Comments

» Entries tagged with "facebook ads"

2015 – The Year of the Stock Portfolio in PPC Marketing

2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of … Read entire article »

Filed under: Bing Ads, Facebook Ads, Featured Articles, Google Adwords, Yahoo Search

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Adwords Display Performance Sinking? Facebook Ads to the Rescue

Yeah, I never thought I would be saying this, but with so many businesses struggling to keep their ROI% in check and those who are just starting out, Facebook’s Targeting Capabilities can be that life preserver you need to keep afloat. Over the past few years, I have been shifting some of my clients PPC Dollars into Facebook Ads, not so much for conversions, but for behavior and demographics data (which are goldmines) that can … Read entire article »

Filed under: Display, Facebook Ads, Google Adwords, Online Strategy

Why Leveraging Facebook Advertising Is Key To Future PPC Success

Why Leveraging Facebook Advertising Is Key To Future PPC Success

I strongly believe that PPC Marketing is starting to (or will soon) shift its main focus from competitive Search Networks back to the Display Advertising Networks in order to enable online advertisers to better learn and understand the behavioral trends that will complete the conversion cycle from searcher to loyal customer. I also believe that the STRICT business objectives of the “immediate conversion” as the main deciding factor on determining success will be downplayed as … Read entire article »

Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General