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Is Perfecting PPC Campaign Structures Driving You Crazy?

Is Perfecting PPC Campaign Structures Driving You Crazy?

  Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Classroom

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify, are the Campaign(s) Strategy to maximize their Search Engine presence. In this post, I have some interesting data from my friends over at Spyfu – PPC Competitive Software that may not necessarily determine our next President, but perhaps less … Read entire article »

Filed under: Paid Search in General, Politics

Is Google’s New Matching Behavior that Big of a Deal?

Is Google’s New Matching Behavior that Big of a Deal?

We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which expands the traditional “phrase” and [exact] match rules will now include misspellings, singular/plural forms, stemmings, accents, abbreviations and other variants <– (this one needs to be monitored).   According to Google, “based on our research and testing, we believe these changes will be … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General

Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions

Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions

First of all, we have to commend Google for their constant communication thru their Inside Adwords Blog as they are continually adding new and interesting bells and whistles to their Adwords Platform. However, I am not drinking their “Koolaid” when it comes to “patting themselves on the back” based on a single testimonial, especially not only from a company outside of the U.S., but also from one that does not disclose the type of Retail … Read entire article »

Filed under: Google Adwords

Google Pushes Plethora of FREE $100 Adwords Coupons, But They Want Something In Return

Google Pushes Plethora of FREE $100 Adwords Coupons, But They Want Something In Return

If you haven’t noticed, Google has been pushing their $100 coupons to entice new advertisers to put their money into the Google Bank (or serve more Filet Mignon at the Cafeterias). These coupons come from online companies such as Godaddy and Vistaprint and they have strict guidelines that the newbie has to follow in order to get that FREE $100. However, Google appears to be being a little more “proactive” than usual to get the … Read entire article »

Filed under: Google Adwords

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a client that we should measure this?“. Google interprets these conversions based on our eyes and not with our clicks? Are they trying to monetize something to keep people spending on the Content Network?  Well, after reading up on this, I … Read entire article »

Filed under: Google Adwords, Paid Search in General, Web Analytics

Why The Client Discovery Phase Is Most Important for PPC Marketers

Why The Client Discovery Phase Is Most Important for PPC Marketers

Many agencies and consultants handle new clients thru different phases in the relationship. These phases can consist of Kickoff/Discovery, Launch, Auditing, Optimization, Expansion, Testing, and I can go on and on. Moreover, in order for the client-agency relationship to get off on the right foot, there needs to be an unequivocal understanding of everything that there is to know about the client, including the past, present, and future. If the PPC agency does not get … Read entire article »

Filed under: Online Strategy, Paid Search in General

Why We Need PPC Marketing To Compliment The “Offline” World

Why We Need PPC Marketing To Compliment The “Offline” World

The way human beings interact and react to what interests them the most in this world has become a transparent media blitz that has evolved and involved both Radio, TV, Internet, Mobile and Word of Mouth. With regard to the purpose of this blog article, the way people search for things on the Internet has been altered over the years and when our past connection with the media at one time which was separated … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

How PPC Marketing Has Been Influenced By Traditional TV Advertising

How PPC Marketing Has Been Influenced By Traditional TV Advertising

For some PPC Professionals, after a long day of work analyzing Click-thru Rates, Keyword Matching options, Text Ads, Conversion Reports, etc… watching some TV at night with a glass of a 2005 Australian Shiraz to wind down from the day can sometimes open your eyes and force you to think about the differences and similarities of TV advertising vs. PPC Advertising. Considering this cannot be classified and any type of an epiphany, it does … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Is Google playing games with us? Usability Police!

Is Google playing games with us? Usability Police!

Ok, how many people have accidentally paused or activated a campaign when all you wanted to do was to go into the "edit campaign settings" section or wanted to edit/add a negative keyword or excluded site?  Bueller, Anyone???? Well, I have to admit it has happened to me occasionally, usually when it involves time critical changes or when my Microsoft Wireless Mouse decides to have other intentions in mind? Is this Microsoft trying to get … Read entire article »

Filed under: Uncategorized