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Google Display Advertising Making Bigger Impact on PPC Budgets

Google Display Advertising Making Bigger Impact on PPC Budgets

It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would be an increase in Revenues for the Display Network. We already sort of knew this based on the improvements Google has … Read entire article »

Filed under: PPC Analysis & Case Studies, PPC Display Advertising

Google Video Placement Showing Signs of Misguided Misplacement

Google Video Placement Showing Signs of Misguided Misplacement

Throughout the work day, I come across different strategy ideas to try and stimulate new conversions and testing opportunities for my clients. And on days like this, I just have the need to rant a little because what I noticed will make it more difficult for me to sell this strategy. For example, I wanted to provide a new PPC strategy surrounding Display Advertising using Google’s Video Placement through Youtube. Furthermore, the goal was to … Read entire article »

Filed under: Featured, Google Adwords, PPC Display Advertising