Articles Comments

» Entries tagged with "google"

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »

Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software

Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?

Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?

For many of us PPC Geeks out there using the Display Network, we love the ability to EXCLUDE irrelevant or under-performing websites that are in the Network. We also have the ability to manually choose which websites to advertise on. However, wouldn’t it be nice to be able to have the same functionality within Google’s Search Partners? You know, the ability to optimize through “Relevancy” and “Conversions”? Isn’t that a crucial part of Google’s marketing? … Read entire article »

Filed under: Featured, Google Adwords

Google Video Placement Showing Signs of Misguided Misplacement

Google Video Placement Showing Signs of Misguided Misplacement

Throughout the work day, I come across different strategy ideas to try and stimulate new conversions and testing opportunities for my clients. And on days like this, I just have the need to rant a little because what I noticed will make it more difficult for me to sell this strategy. For example, I wanted to provide a new PPC strategy surrounding Display Advertising using Google’s Video Placement through Youtube. Furthermore, the goal was to … Read entire article »

Filed under: Featured, Google Adwords, PPC Display Advertising

Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?

Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?

As we have been seeing and hearing throughout the Search World, Display Advertising is becoming the next “big thing” that both the advertisers, PPC Marketers and the Search Engines are focused only lately. In fact, Google keeps pushing their “Above the Fold” Display Network Option where it allows advertisers to decide whether or not to show their Display Ad “below the fold”. Now, even though it seems pretty cool to have this option available, I … Read entire article »

Filed under: Google Adwords

Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions

Google’s Broad Match Modifier Gets Thumbs +Up and Declines in your Conversions

First of all, we have to commend Google for their constant communication thru their Inside Adwords Blog as they are continually adding new and interesting bells and whistles to their Adwords Platform. However, I am not drinking their “Koolaid” when it comes to “patting themselves on the back” based on a single testimonial, especially not only from a company outside of the U.S., but also from one that does not disclose the type of Retail … Read entire article »

Filed under: Google Adwords

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a client that we should measure this?“. Google interprets these conversions based on our eyes and not with our clicks? Are they trying to monetize something to keep people spending on the Content Network?  Well, after reading up on this, I … Read entire article »

Filed under: Google Adwords, Paid Search in General, Web Analytics

SalesForce And Google Adwords – What You Need To Know

SalesForce And Google Adwords – What You Need To Know

For many companies and organizations who use SalesForce, they already know it is an amazing CRM (Customer Relationship Management) tool. However, it’s the unique integration with Google Adwords which makes it even more valuable. I just wish they would integrate Yahoo and MSN. I have written before on the relationship between SalesForce and Google Adwords entitled, Managing Both Salesforce.com & Adwords MCC APIs. Moreover, in this post I wanted to dig a little deeper into … Read entire article »

Filed under: Uncategorized