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Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?

Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?

Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I swear!!!!). Well, what we see “offline” can be imitated online and in this case, Hotwheels is the dominant winner in … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies