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Inglourious Basterds Proving To Be Savvy PPC Marketers

Since Super Bowl XLIV is closely approaching, and there is alot of hype surrounding the upcoming TV Commercials, I figured I’d do a quick Google Search to see what types of advertisers are entering into the PPC game in lieu of the Big Game. Well, to my surprise, I noticed a very clever approach by Quentin Tarantino’s latest movie Inglorious Basterds where they are bidding on the search term “Super Bowl” and trying to reach this specific audience with the message that tries to persuade the searcher that if their favorite NFL team is not in the Super Bowl to watch their movie instead. You may be saying “what’s the big deal? why is this worth a blog post?” Well, it’s significant because of how it is used, what it’s saying … Read entire article »

Filed under: Funny Stuff, Online Strategy, Paid Search in General, PPC Analysis & Case Studies